Hawkridge Studio — Swindon Architect Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 26 of 29

Digital Visibility Score41/100Rank 26 of 29 Problems found3No XML sitemap found Furthest behind-30Content & trust: 0 against a sector median of 30

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	66	−1
Technical	63	75	−12
Local presence	79	77	+2
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	0	30	−30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		-12
Local presence		+2
Visibility		-7
AI search presence		0
Content & trust		-30

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 5 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	not in top 100
architectural services Swindon	not in top 100
house extension architect Swindon	not in top 100
planning application architect Swindon	not in top 100
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		65
Technical		63
Local presence		79
Visibility		0
AI search presence		0
Content & trust		0

this firm sector median leader

Hawkridge Studio trails Oc Architects by 229 points across 5 pillars, but 66% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 5 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

Technical: 63/100, below the sector median of 75.
Content & trust: 0/100, below the sector median of 30.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 72); Content & trust (0 vs 49).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Hawkridge Studio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Lawrence Wills Architectural Services	#24	42/100	2 places above you
JT Plan & Design	#28	39/100	2 places below you
Silicon EC UK Limited	#23	45/100	3 places above you
Airsculpt Tensile Limited tensile fabric structure company	#29	31/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 65 · accessibility 85 · best practices 100 · SEO 92 — biggest losses: Improve image delivery; LCP breakdown; Network dependency tree
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	9 referring domains · 9 links · rank 0
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt

Where to get this fixed

Hawkridge Studio’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.