JT Plan & Design — Swindon Architect Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 28 of 29

Digital Visibility Score39/100Rank 28 of 29Critical problem1The site is not served over HTTPSFurthest behind-18Local presence: 59 against a sector median of 77

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	66	−7
Technical	63	75	−12
Local presence	59	77	−18
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	30	30	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		-12
Local presence		-18
Visibility		-7
AI search presence		0
Content & trust		0

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 320 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	not in top 100
architectural services Swindon	not in top 100
house extension architect Swindon	not in top 100
planning application architect Swindon	not in top 100
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		59
Technical		63
Local presence		59
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

JT Plan & Design trails Oc Architects by 223 points across 6 pillars, but 68% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 320 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 75.
• Local presence: 59/100, below the sector median of 77.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 72); Technical (63 vs 88).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest JT Plan & Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hawkridge Studio	#26	41/100	2 places above you
Neil Armstrong Architectural Services	#25	42/100	3 places above you
Lawrence Wills Architectural Services	#24	42/100	4 places above you
Silicon EC UK Limited	#23	45/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	47 referring domains · 59 links · rank 75
Site structure	6 pages crawled · 14 internal links per page · reachable in: contact 1 click · 2% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	7 URLs listed · not declared in robots.txt · newest entry 2477 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

JT Plan & Design’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveNC Architects Ltd#27 · 41/100 Full indexAll 29 firms ↓ Ranked belowAirsculpt Tensile Limited tensile fabric structure company#29 · 31/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.