NC Architects Ltd — Swindon Architect Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 27 of 29

Digital Visibility Score41/100Rank 27 of 29Problems found1No XML sitemap foundFurthest behind-75Technical: 0 against a sector median of 75

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	66	not measured
Technical	0	75	−75
Local presence	78	77	+1
Visibility	7	7	level
AI search presence	80	0	+80
Content & trust	—	30	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-75
Local presence		+1
Visibility		0
AI search presence		+80
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 4 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	not in top 100
architectural services Swindon	not in top 100
house extension architect Swindon	not in top 100
planning application architect Swindon	not in top 100
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Technical		0
Local presence		78
Visibility		7
AI search presence		80

this firm sector median leader

The whole deficit to Oc Architects is Technical and Visibility — 153 points. It already matches or beats the leader on Local presence, AI search presence.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Swindon?	cited by domain
✗	Which architect in Swindon would you recommend for a house extension?
✓	Top rated architectural practices in Swindon	cited by domain
✓	I need an architect in Swindon - who should I contact?	cited by domain
✓	Conservation architects in Swindon	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	7	ranks for 0 of 12 keywords · local 3-pack: 4
Local presence	78	2 reviews · rated 5 · 0 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 0/100, below the sector median of 75.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: Technical (0 vs 88); Visibility (7 vs 72).

Top fixes (ranked by impact)

1. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest NC Architects Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Neil Armstrong Architectural Services	#25	42/100	2 places above you
Airsculpt Tensile Limited tensile fabric structure company	#29	31/100	2 places below you
Lawrence Wills Architectural Services	#24	42/100	3 places above you
Silicon EC UK Limited	#23	45/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	66 referring domains · 116 links · rank 105 · 57 broken
Site structure	Not crawled — fetch failed

Where to get this fixed

NC Architects Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
• Visibility (7/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveHawkridge Studio#26 · 41/100 Full indexAll 29 firms ↓ Ranked belowJT Plan & Design#28 · 39/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.