Halzac Design Ltd — Swindon Architect Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 22 of 29

Digital Visibility Score45/100Rank 22 of 29 Critical problem1The homepage carries a noindex instruction Furthest behind-25Content & trust: 5 against a sector median of 30

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	70	66	+4
Technical	75	75	level
Local presence	76	77	−1
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	5	30	−25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		0
Local presence		-1
Visibility		-7
AI search presence		0
Content & trust		-25

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe homepage carries a noindex instructionA meta robots or X-Robots-Tag directive is asking search engines to leave this page out of results.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 183 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	not in top 100
architectural services Swindon	not in top 100
house extension architect Swindon	not in top 100
planning application architect Swindon	not in top 100
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		70
Technical		75
Local presence		76
Visibility		0
AI search presence		0
Content & trust		5

this firm sector median leader

Halzac Design Ltd trails Oc Architects by 210 points across 5 pillars, but 72% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	5	about page: no · team page: no · credentials: no · blog or news: no · homepage: 183 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	1 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: no · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 5/100, below the sector median of 30.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 72); Content & trust (5 vs 49).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Halzac Design Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Sovereign Structures	#20	46/100	2 places above you
Lawrence Wills Architectural Services	#24	42/100	2 places below you
Lawrence / Swindon Building Plans	#19	46/100	3 places above you
Neil Armstrong Architectural Services	#25	42/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 06470443 · 18.6 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 78 · accessibility 100 · best practices 81 · SEO 61 — biggest losses: Document request latency; Avoid multiple page redirects; Document does not have a meta description
Google profile detail	22 photos · claimed · no description · hours listed
Backlinks	46 referring domains · 142 links · rank 34
Site structure	1 pages crawled · 0 internal links per page
Sitemap	declared in robots.txt · no lastmod dates

Where to get this fixed

Halzac Design Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.