Lawrence / Swindon Building Plans — Swindon Architect Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 19 of 29

Digital Visibility Score46/100Rank 19 of 29Problems found3No XML sitemap foundOne page from the first1Closest: planning application architect Sw… at #16Furthest behind-32Technical: 43 against a sector median of 75

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	66	+34
Technical	43	75	−32
Local presence	58	77	−19
Visibility	29	7	+22
AI search presence	0	0	level
Content & trust	17	30	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+34
Technical		-32
Local presence		-19
Visibility		+22
AI search presence		0
Content & trust		-13

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 79 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 30.4, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	#25
architectural services Swindon	#25
house extension architect Swindon	#5
planning application architect Swindon	#16
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	#40
loft conversion architect Swindon	#26
barn conversion architect Swindon	not in top 100
conservation architect Swindon	#76

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		100
Technical		43
Local presence		58
Visibility		29
AI search presence		0
Content & trust		17

this firm sector median leader

Lawrence / Swindon Building Plans trails Oc Architects by 219 points across 5 pillars, but 57% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

planning application architect Swindon

#16

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Local presence

Google Business Profile.

Rating	2 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	17	about page: no · team page: no · credentials: no · blog or news: no · homepage: 79 words · last changed: 82 days ago
Visibility	29	ranks for 7 of 12 keywords · average position 30.4 · local 3-pack: 0
Local presence	58	1 reviews · rated 2 · 0 new in 90 days
Technical	43	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 43/100, below the sector median of 75.
• Local presence: 58/100, below the sector median of 77.
• Content & trust: 17/100, below the sector median of 30.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Technical (43 vs 88); Visibility (29 vs 72).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Lawrence / Swindon Building Plans in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
R & R Design and Build Contractors Limited	#17	47/100	2 places above you
Wiltshire Build Solutions	#21	46/100	2 places below you
Squires Planning	#16	48/100	3 places above you
Halzac Design Ltd	#22	45/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 83 · best practices 88 · SEO 100 — biggest losses: Network dependency tree; `<html>` element does not have a `[lang]` attribute; Document does not have a main landmark.
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	37 referring domains · 48 links · rank 58
Site structure	1 pages crawled · 12 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Lawrence / Swindon Building Plans’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (17/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveAbode Creative#18 · 46/100 Full indexAll 29 firms ↓ Ranked belowSovereign Structures#20 · 46/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.