Squires Planning — Swindon Architect Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 16 of 29

Digital Visibility Score48/100Rank 16 of 29Problems found1No structured data on the homepageFurthest behind-15Speed & CWV: 51 against a sector median of 66

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	51	66	−15
Technical	75	75	level
Local presence	67	77	−10
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	96	30	+66

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-15
Technical		0
Local presence		-10
Visibility		-7
AI search presence		0
Content & trust		+66

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	not in top 100
architectural services Swindon	not in top 100
house extension architect Swindon	not in top 100
planning application architect Swindon	not in top 100
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		51
Technical		75
Local presence		67
Visibility		0
AI search presence		0
Content & trust		96

this firm sector median leader

Squires Planning trails Oc Architects by 192 points across 5 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	96	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 744 words · last changed: 0 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Speed & CWV: 51/100, below the sector median of 66.
• Local presence: 67/100, below the sector median of 77.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 72); Speed & CWV (51 vs 68).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Squires Planning in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Easton Bevins	#14	52/100	2 places above you
Abode Creative	#18	46/100	2 places below you
Planning Drawings	#13	53/100	3 places above you
Lawrence / Swindon Building Plans	#19	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 74 · best practices 77 · SEO 92 — biggest losses: Reduce unused CSS; Improve image delivery; Minify JavaScript
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	70 referring domains · 237 links · rank 166
Site structure	25 pages crawled · 44.4 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap	141 URLs listed · not declared in robots.txt · newest entry 12 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Squires Planning’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveConstruction Edge Swindon Ltd#15 · 49/100 Full indexAll 29 firms ↓ Ranked belowR & R Design and Build Contractors Limited#17 · 47/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.