Construction Edge Swindon Ltd — Swindon Architect Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 15 of 29

Digital Visibility Score49/100Rank 15 of 29 · top 50%Problems found1No structured data on the homepage Furthest behind-10Speed & CWV: 56 against a sector median of 66

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	66	−10
Technical	75	75	level
Local presence	92	77	+15
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	46	30	+16

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		0
Local presence		+15
Visibility		-7
AI search presence		0
Content & trust		+16

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	not in top 100
architect Swindon	not in top 100
architectural services Swindon	not in top 100
house extension architect Swindon	not in top 100
planning application architect Swindon	not in top 100
listed building architect Swindon	not in top 100
residential architects Swindon	not in top 100
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		56
Technical		75
Local presence		92
Visibility		0
AI search presence		0
Content & trust		46

this firm sector median leader

Construction Edge Swindon Ltd trails Oc Architects by 180 points across 5 pillars, but 84% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	22
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

workmanship4
efficiency4
attention to detail3
proactive advice2
bathroom remodeling2
cleanliness2
professional team2
customer satisfaction2
electrical2
communication2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	46	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 437 words · last changed: 0 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	92	22 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 56/100, below the sector median of 66.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 72); Technical (75 vs 88).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Construction Edge Swindon Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Planning Drawings	#13	53/100	2 places above you
R & R Design and Build Contractors Limited	#17	47/100	2 places below you
MJF CAD Solutions Ltd.	#12	55/100	3 places above you
Abode Creative	#18	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 88 · best practices 81 · SEO 92 — biggest losses: Network dependency tree; Does not use HTTPS; Use efficient cache lifetimes
Google profile detail	92 photos · claimed · has a description · hours listed · 0 of 22 reviews are one star
Backlinks	24 referring domains · 69 links · rank 56
Site structure	1 pages crawled · 32 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 6% of links use a generic anchor · 4 sitemap pages not reachable by following links
Sitemap	5 URLs listed · not declared in robots.txt · newest entry 1666 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Construction Edge Swindon Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.