MJF CAD Solutions Ltd. — Swindon Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 12 of 29

Digital Visibility Score55/100Rank 12 of 29 · top 39%Problems found3Structured data present, but no LocalBusiness markupOne page from the first5Closest: house extension architect Swindon at #13Furthest behind-20Speed & CWV: 46 against a sector median of 66

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	46	66	−20
Technical	88	75	+13
Local presence	85	77	+8
Visibility	53	7	+46
AI search presence	0	0	level
Content & trust	28	30	−2

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-20
Technical		+13
Local presence		+8
Visibility		+46
AI search presence		0
Content & trust		-2

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 305 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.9 years ago.

Where this firm ranks

Ranks for 12 of 12 keywords, average position 27.8, in the local 3-pack for 2 keywords.

Keyword	Position
architects Swindon	#10
architect Swindon	#10
architectural services Swindon	#16
house extension architect Swindon	#13
planning application architect Swindon	#13
listed building architect Swindon	#53
residential architects Swindon	#14
commercial architects Swindon	#18
self build architect Swindon	#31
loft conversion architect Swindon	#29
barn conversion architect Swindon	#79
conservation architect Swindon	#48

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		46
Technical		88
Local presence		85
Visibility		53
AI search presence		0
Content & trust		28

this firm sector median leader

MJF CAD Solutions Ltd. trails Oc Architects by 142 points across 4 pillars, but 72% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

house extension architect Swindon		#13
planning application architect Swindon		#13
residential architects Swindon		#14
architectural services Swindon		#16
commercial architects Swindon		#18

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	9
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• planning5
• quick to respond2
• extension2
• expertize knowledge2
• planning approval2
• draw2
• architectural work2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 305 words · last changed: 1062 days ago
Visibility	53	ranks for 12 of 12 keywords · average position 27.8 · local 3-pack: 2
Local presence	85	9 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 46/100, below the sector median of 66.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Speed & CWV (46 vs 68); Content & trust (28 vs 49).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest MJF CAD Solutions Ltd. in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
DPDS Consulting Group	#10	56/100	2 places above you
Easton Bevins	#14	52/100	2 places below you
Sullivan	#9	58/100	3 places above you
Construction Edge Swindon Ltd	#15	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 14371892 · 3.9 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 91 · best practices 63 · SEO 92 — biggest losses: Uses deprecated APIs; Improve image delivery; Document request latency
Google profile detail	2 photos · claimed · no description · hours listed · 0 of 9 reviews are one star
Backlinks	88 referring domains · 110 links · rank 94
Site structure	1 pages crawled · 51 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 30 sitemap pages not reachable by following links
Sitemap	31 URLs listed · not declared in robots.txt · newest entry 5659 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

MJF CAD Solutions Ltd.’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (28/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveRand Planning Consultancy#11 · 56/100 Full indexAll 29 firms ↓ Ranked belowPlanning Drawings#13 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.