Rand Planning Consultancy — Swindon Architect Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 11 of 29

Digital Visibility Score56/100Rank 11 of 29 · top 36%Problems found4Structured data present, but no LocalBusiness markup One page from the first4Closest: architects Swindon at #11 Furthest behind-6Content & trust: 24 against a sector median of 30

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	71	66	+5
Technical	75	75	level
Local presence	96	77	+19
Visibility	33	7	+26
AI search presence	0	0	level
Content & trust	24	30	−6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+5
Technical		0
Local presence		+19
Visibility		+26
AI search presence		0
Content & trust		-6

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 183 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.4 years ago.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 27.4, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	#11
architect Swindon	#14
architectural services Swindon	#24
house extension architect Swindon	#8
planning application architect Swindon	#18
listed building architect Swindon	#65
residential architects Swindon	#11
commercial architects Swindon	not in top 100
self build architect Swindon	not in top 100
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	#68

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		71
Technical		75
Local presence		96
Visibility		33
AI search presence		0
Content & trust		24

this firm sector median leader

Rand Planning Consultancy trails Oc Architects by 157 points across 4 pillars, but 76% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architects Swindon		#11
residential architects Swindon		#11
architect Swindon		#14
planning application architect Swindon		#18

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Swindon?
✗	Which architect in Swindon would you recommend for a house extension?
✗	Top rated architectural practices in Swindon
✗	I need an architect in Swindon - who should I contact?
✗	Conservation architects in Swindon

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	87
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning permission24
drawings19
extension plans4
application process4
detailed plans3
structural calculations3
quick plans3
one story extension2
garage design2
conservatory2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	24	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 183 words · last changed: 4144 days ago
Visibility	33	ranks for 8 of 12 keywords · average position 27.4 · local 3-pack: 0
Local presence	96	87 reviews · rated 4.9 · 4 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (33 vs 72); Content & trust (24 vs 49).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Rand Planning Consultancy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Sullivan	#9	58/100	2 places above you
Planning Drawings	#13	53/100	2 places below you
DW Architech Limited	#8	58/100	3 places above you
Easton Bevins	#14	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 83 · best practices 74 · SEO 92 — biggest losses: Heading elements are not in a sequentially-descending order; Document request latency; Render-blocking requests
Google profile detail	4 photos · claimed · no description · hours listed · 1 of 87 reviews are one star
Backlinks	27 referring domains · 108 links · rank 68
Site structure	1 pages crawled · 6 internal links per page · reachable in: about 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · not declared in robots.txt · newest entry 4146 days old · 0 of 1 sampled URLs resolve

Where to get this fixed

Rand Planning Consultancy’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (24/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.