DW Architech Limited — Swindon Architect Digital Visibility Score
Digital Visibility Score: 58 / 100 · Rank 8 of 29
Digital Visibility Score58/100Rank 8 of 29 · top 25%Problems found2Very little published contentOne page from the first2Closest: house extension architect Swindon at #14Furthest behind-10Local presence: 67 against a sector median of 77
Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 67 | 66 | +1 |
| Technical | 100 | 75 | +25 |
| Local presence | 67 | 77 | −10 |
| Visibility | 46 | 7 | +39 |
| AI search presence | 0 | 0 | level |
| Content & trust | 41 | 30 | +11 |
| Speed & CWV | +1 | |
|---|---|---|
| Technical | +25 | |
| Local presence | -10 | |
| Visibility | +39 | |
| AI search presence | 0 | |
| Content & trust | +11 |
Problems found
Section titled “Problems found”- Worth fixingVery little published contentThe homepage carries 143 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
- Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.4 years ago.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Swindon | #25 |
| architect Swindon | #18 |
| architectural services Swindon | #33 |
| house extension architect Swindon | #14 |
| planning application architect Swindon | #34 |
| listed building architect Swindon | not in top 100 |
| residential architects Swindon | #39 |
| commercial architects Swindon | #36 |
| self build architect Swindon | #37 |
| loft conversion architect Swindon | #25 |
| barn conversion architect Swindon | #98 |
| conservation architect Swindon | #67 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 67 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 67 | |
| Visibility | 46 | |
| AI search presence | 0 | |
| Content & trust | 41 |
this firm sector median leader
DW Architech Limited trails Oc Architects by 125 points across 5 pillars, but 85% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.
Closest to the first page
Section titled “Closest to the first page”| house extension architect Swindon | #14 | |
| architect Swindon | #18 |
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Swindon? | |
| ✗ | Which architect in Swindon would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Swindon | |
| ✗ | I need an architect in Swindon - who should I contact? | |
| ✗ | Conservation architects in Swindon |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 41 | about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 143 words · last changed: 2352 days ago |
| Visibility | 46 | ranks for 11 of 12 keywords · average position 38.7 · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 100 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes |
Key findings
Section titled “Key findings”- Local presence: 67/100, below the sector median of 77.
How this compares to the leader
Section titled “How this compares to the leader”Oc Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (46 vs 72); Local presence (67 vs 77).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages, and refresh stale content.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Home Plan Design Services | #6 | 59/100 | 2 places above you |
| DPDS Consulting Group | #10 | 56/100 | 2 places below you |
| Pendle Property Design | #5 | 61/100 | 3 places above you |
| Rand Planning Consultancy | #11 | 56/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | Company 12485953 · 6.5 years old · active · SIC 71111 |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 85 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Document does not have a main landmark.; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Browser errors were logged to the console |
| Google profile detail | 1 photo · claimed · has a description · hours listed |
| Backlinks | 43 referring domains · 146 links · rank 51 · 197 broken |
| Site structure | 21 pages crawled · 7.5 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor |
| Sitemap | declared in robots.txt · no lastmod dates |
Where to get this fixed
Section titled “Where to get this fixed”DW Architech Limited’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Content & trust (41/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.