Digital Visibility Score: 58 / 100 · Rank 9 of 29
Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV -11 Technical 0 Local presence -9 Visibility +33 AI search presence +60 Content & trust +5
These are specific, checkable faults on the site — not opinions about it.
Worth fixing No structured data on the homepage Nothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Ranks for 9 of 12 keywords, average position 10.8, in the local 3-pack for 1 keyword.
Keyword Position architects Swindon #2 architect Swindon #3 architectural services Swindon #7 house extension architect Swindon not in top 100 planning application architect Swindon #10 listed building architect Swindon #34 residential architects Swindon #3 commercial architects Swindon #3 self build architect Swindon #18 loft conversion architect Swindon not in top 100 barn conversion architect Swindon not in top 100 conservation architect Swindon #17
This firm against the sector median and the index leader, Oc Architects, on every pillar.
Speed & CWV 55 Technical 75 Local presence 68 Visibility 40 AI search presence 60 Content & trust 35
Sullivan trails Oc Architects by 101 points across 6 pillars, but 51% of that is Visibility and AI search presence alone.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#17 #18
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓ Who are the best architects in Swindon? cited by domain ✗ Which architect in Swindon would you recommend for a house extension? ✓ Top rated architectural practices in Swindon cited by domain ✓ I need an architect in Swindon - who should I contact? cited by domain ✗ Conservation architects in Swindon
Google Business Profile.
Rating 4 / 5 Reviews 1 Locations 1 Reviews in last 90 days 0 Address matches website yes
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 35 about page: yes · team page: no · credentials: no · blog or news: no · homepage: 515 words Visibility 40 ranks for 9 of 12 keywords · average position 10.8 · local 3-pack: 1 Local presence 68 1 reviews · rated 4 · 0 new in 90 days Technical 75 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
Speed & CWV: 55/100, below the sector median of 66.
Oc Architects leads the index with 74/100. The largest gaps are: Visibility (40 vs 72); AI search presence (60 vs 80); Content & trust (35 vs 49).
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Sullivan in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 51 · accessibility 89 · best practices 96 · SEO 92 — biggest losses: Minify JavaScript; Largest Contentful Paint; Font display Google profile detail 1 photo · unclaimed · no description · no hours listed Backlinks 33 referring domains · 53 links · rank 0 Site structure 11 pages crawled · 19.9 internal links per page · 0% of links use a generic anchor Sitemap 3 URLs listed · declared in robots.txt · no lastmod dates · 3 of 3 sampled URLs resolve
Sullivan’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .