Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
This firm against the sector median and the index leader, Oc Architects, on every pillar.
Speed & CWV
83
Technical
38
Local presence
86
Visibility
55
AI search presence
40
Content & trust
30
this firm sector median leader
Home Plan Design Services trails Oc Architects by 126 points across 4 pillars, but 71% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV, Local presence.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
LCP 1044ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)
Performance 85 · accessibility 51 · best practices 63 · SEO 92 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Render-blocking requests; Page lacks the HTML doctype, thus triggering quirks-mode
Google profile detail
1 photo · claimed · no description · hours listed · 0 of 14 reviews are one star
Backlinks
84 referring domains · 168 links · rank 103
Site structure
14 pages crawled · 7.5 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Home Plan Design Services’s lowest-scoring pillars among those we publish remediation guidance for:
Content & trust (30/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
Technical (38/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.