N W D Design — Swindon Architect Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 3 of 29

Digital Visibility Score64/100Rank 3 of 29 · top 7%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: conservation architect Swindon at #13Furthest behind-10Content & trust: 20 against a sector median of 30

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	66	−8
Technical	88	75	+13
Local presence	76	77	−1
Visibility	38	7	+31
AI search presence	80	0	+80
Content & trust	20	30	−10

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		+13
Local presence		-1
Visibility		+31
AI search presence		+80
Content & trust		-10

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.4 years ago.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 11.9, in the local 3-pack for 0 keywords.

Keyword	Position
architects Swindon	#4
architect Swindon	#4
architectural services Swindon	#3
house extension architect Swindon	not in top 100
planning application architect Swindon	#37
listed building architect Swindon	#3
residential architects Swindon	#5
commercial architects Swindon	#5
self build architect Swindon	#33
loft conversion architect Swindon	not in top 100
barn conversion architect Swindon	not in top 100
conservation architect Swindon	#13

The gap to the leader

This firm against the sector median and the index leader, Oc Architects, on every pillar.

Speed & CWV		58
Technical		88
Local presence		76
Visibility		38
AI search presence		80
Content & trust		20

this firm sector median leader

N W D Design trails Oc Architects by 74 points across 4 pillars, but 85% of that is Visibility and Content & trust alone. It already matches or beats the leader on Technical, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

conservation architect Swindon

#13

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Swindon?	cited by domain
✗	Which architect in Swindon would you recommend for a house extension?
✓	Top rated architectural practices in Swindon	cited by domain
✓	I need an architect in Swindon - who should I contact?	cited by domain
✓	Conservation architects in Swindon	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	20	about page: no · team page: no · credentials: no · blog or news: no · homepage: 856 words · last changed: 2345 days ago
Visibility	38	ranks for 9 of 12 keywords · average position 11.9 · local 3-pack: 0
Local presence	76	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 20/100, below the sector median of 30.

How this compares to the leader

Oc Architects leads the index with 74/100. The largest gaps are: Visibility (38 vs 72); Content & trust (20 vs 49); Speed & CWV (58 vs 68).

Top fixes (ranked by impact)

1. Add about/team pages, and refresh stale content.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest N W D Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Oc Architects	#1	74/100	2 places above you
Pendle Property Design	#5	61/100	2 places below you
Home Plan Design Services	#6	59/100	3 places below you
Allan Corfield Architects Ltd	#7	58/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 82 · best practices 96 · SEO 92 — biggest losses: Links do not have descriptive text; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Reduce unused CSS
Google profile detail	2 photos · claimed · has a description · no hours listed
Backlinks	53 referring domains · 92 links · rank 100
Site structure	17 pages crawled · 44.9 internal links per page · reachable in: contact 1 click · 3% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	14 URLs listed · declared in robots.txt · newest entry 2247 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

N W D Design’s lowest-scoring pillars among those we publish remediation guidance for:

• Content & trust (20/100) and Visibility (38/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

↑ Ranked aboveOffgrid Architecture#2 · 70/100 Full indexAll 29 firms ↓ Ranked belowEdward Tucker Architecture Ltd#4 · 61/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.