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Oc Architects — Swindon Architect Digital Visibility Score

Digital Visibility Score: 74 / 100 · Rank 1 of 29

Digital Visibility Score74/100Rank 1 of 29 · top 1%Problems found2Structured data present, but no LocalBusiness markupOne page from the first2Closest: listed building architect Swindon at #12

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6866+2
Technical8875+13
Local presence7777level
Visibility727+65
AI search presence800+80
Content & trust4930+19
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+2
Technical+13
Local presence0
Visibility+65
AI search presence+80
Content & trust+19

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.9 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 10 of 12 keywords, average position 6.9, in the local 3-pack for 11 keywords.
KeywordPosition
architects Swindon#7
architect Swindon#8
architectural services Swindon#10
house extension architect Swindon#4
planning application architect Swindon#15
listed building architect Swindon#12
residential architects Swindon#4
commercial architects Swindon#2
self build architect Swindon#4
loft conversion architect Swindonnot in top 100
barn conversion architect Swindon#3
conservation architect Swindonnot in top 100

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
listed building architect Swindon#12
planning application architect Swindon#15

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best architects in Swindon?cited by domain
✓Which architect in Swindon would you recommend for a house extension?cited by domain
✓Top rated architectural practices in Swindoncited by domain
✓I need an architect in Swindon - who should I contact?cited by domain
✗Conservation architects in Swindon

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.1 / 5
Reviews9
Locations1
Reviews in last 90 days0
Address matches websiteyes

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust49about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 408 words · last changed: 1782 days ago
Visibility72ranks for 10 of 12 keywords · average position 6.9 · local 3-pack: 11
Local presence779 reviews · rated 4.1 · 0 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Add about/team pages, and refresh stale content.
  2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
  3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Oc Architects in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
N W D Design#364/1002 places below you
Edward Tucker Architecture Ltd#461/1003 places below you
Pendle Property Design#561/1004 places below you
Home Plan Design Services#659/1005 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 75 · accessibility 51 · best practices 65 · SEO 83 — biggest losses: Use efficient cache lifetimes; Browser errors were logged to the console; `<html>` element does not have a `[lang]` attribute
Google profile detail13 photos · claimed · no description · no hours listed · 2 of 9 reviews are one star
Backlinks61 referring domains · 232 links · rank 48
Site structure20 pages crawled · 30.8 internal links per page · 4% of links use a generic anchor
Sitemap21 URLs listed · declared in robots.txt · newest entry 2892 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Oc Architects’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.