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Edward Tucker Architecture Ltd — Swindon Architect Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 4 of 29

Digital Visibility Score61/100Rank 4 of 29 · top 11%Problems found1Structured data present, but no LocalBusiness markupOne page from the first3Closest: architects Swindon at #12Furthest behind-43Speed & CWV: 23 against a sector median of 66

Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV2366−43
Technical8875+13
Local presence8677+9
Visibility397+32
AI search presence800+80
Content & trust4030+10
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-43
Technical+13
Local presence+9
Visibility+32
AI search presence+80
Content & trust+10

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 7 of 12 keywords, average position 31.9, in the local 3-pack for 6 keywords.
KeywordPosition
architects Swindon#12
architect Swindon#13
architectural services Swindonnot in top 100
house extension architect Swindonnot in top 100
planning application architect Swindonnot in top 100
listed building architect Swindon#55
residential architects Swindon#13
commercial architects Swindon#24
self build architect Swindonnot in top 100
loft conversion architect Swindonnot in top 100
barn conversion architect Swindon#36
conservation architect Swindon#70

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Oc Architects, on every pillar.
Speed & CWV23
Technical88
Local presence86
Visibility39
AI search presence80
Content & trust40

this firm sector median leader

Edward Tucker Architecture Ltd trails Oc Architects by 87 points across 3 pillars, but 90% of that is Speed & CWV and Visibility alone. It already matches or beats the leader on Technical, Local presence, AI search presence.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
architects Swindon#12
architect Swindon#13
residential architects Swindon#13

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best architects in Swindon?named
✓Which architect in Swindon would you recommend for a house extension?named
✗Top rated architectural practices in Swindon
✓I need an architect in Swindon - who should I contact?cited by domain
✓Conservation architects in Swindonnamed

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews6
Locations1
Reviews in last 90 days0
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • planning3
  • planning application2
  • quick responses2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust40about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,031 words
Visibility39ranks for 7 of 12 keywords · average position 31.9 · local 3-pack: 6
Local presence866 reviews · rated 5 · 0 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • Speed & CWV: 23/100, below the sector median of 66.

How this compares to the leader

Section titled “How this compares to the leader”

Oc Architects leads the index with 74/100. The largest gaps are: Speed & CWV (23 vs 68); Visibility (39 vs 72).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Edward Tucker Architecture Ltd in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Offgrid Architecture#270/1002 places above you
Home Plan Design Services#659/1002 places below you
Oc Architects#174/1003 places above you
Allan Corfield Architects Ltd#758/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 49 · accessibility 95 · best practices 78 · SEO 92 — biggest losses: Reduce JavaScript execution time; LCP request discovery; Minimize main-thread work
Google profile detail17 photos · claimed · has a description · hours listed · 0 of 6 reviews are one star
Backlinks61 referring domains · 167 links · rank 66
Site structure1 pages crawled · 55 internal links per page · reachable in: about 1 click · 13% of links use a generic anchor
Sitemapdeclared in robots.txt

Where to get this fixed

Section titled “Where to get this fixed”

Edward Tucker Architecture Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

  • Visibility (39/100) and Content & trust (40/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.