WBC Group (Western Building Consultants) — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 15 of 59

Digital Visibility Score57/100Rank 15 of 59 · top 24%Problems found1The site has not changed in a long timeOne page from the first2Closest: self build architect Cheltenham at #13Furthest behind-6Local presence: 67 against a sector median of 73

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	100	75	+25
Local presence	67	73	−6
Visibility	33	0	+33
AI search presence	0	0	level
Content & trust	70	35	+35

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+25
Local presence		-6
Visibility		+33
AI search presence		0
Content & trust		+35

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8.9 years ago.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 18.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#27
architect Cheltenham	#27
architectural services Cheltenham	#7
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	#43
residential architects Cheltenham	#10
commercial architects Cheltenham	#8
self build architect Cheltenham	#13
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	#13
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Technical		100
Local presence		67
Visibility		33
AI search presence		0
Content & trust		70

this firm sector median leader

WBC Group (Western Building Consultants) trails RE-Design Architects by 117 points across 3 pillars, but 86% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

self build architect Cheltenham		#13
barn conversion architect Cheltenham		#13

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 2,829 words · last changed: 3261 days ago
Visibility	33	ranks for 8 of 12 keywords · average position 18.5 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Local presence (67 vs 88); Visibility (33 vs 49).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest WBC Group (Western Building Consultants) in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PRAiA studio	#13	58/100	2 places above you
BHB Architects Cheltenham	#17	55/100	2 places below you
Apex Architecture Ltd	#12	61/100	3 places above you
Falconer & Gilbert Scott Architects	#18	54/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 87 · best practices 78 · SEO 100 — biggest losses: Reduce unused JavaScript; Improve image delivery; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	62 photos · claimed · has a description · hours listed
Backlinks	153 referring domains · 1114 links · rank 203 · 4 broken
Site structure	1 pages crawled · 61 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	2 URLs listed · declared in robots.txt · newest entry 19 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

WBC Group (Western Building Consultants)‘s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (33/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveLewis Critchley Architects#14 · 57/100 Full indexAll 59 firms ↓ Ranked belowJackson Architects Ltd#16 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.