Lewis Critchley Architects — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 14 of 59

Digital Visibility Score57/100Rank 14 of 59 · top 22%Problems found1The site has not changed in a long timeFurthest behind-6Local presence: 67 against a sector median of 73

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	63	−4
Technical	100	75	+25
Local presence	67	73	−6
Visibility	8	0	+8
AI search presence	40	0	+40
Content & trust	49	35	+14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		+25
Local presence		-6
Visibility		+8
AI search presence		+40
Content & trust		+14

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.8 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 46, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#45
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	#47
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		59
Technical		100
Local presence		67
Visibility		8
AI search presence		40
Content & trust		49

this firm sector median leader

Lewis Critchley Architects trails RE-Design Architects by 106 points across 4 pillars, but 76% of that is Visibility and AI search presence alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✓	Top rated architectural practices in Cheltenham	cited by domain
✓	I need an architect in Cheltenham - who should I contact?	cited by domain
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 502 words · last changed: 1377 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 46 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: Visibility (8 vs 49); AI search presence (40 vs 80); Local presence (67 vs 88).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Lewis Critchley Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Apex Architecture Ltd	#12	61/100	2 places above you
Jackson Architects Ltd	#16	56/100	2 places below you
Charles Mullineux Design Ltd - Architects	#11	62/100	3 places above you
BHB Architects Cheltenham	#17	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 94 · best practices 100 · SEO 100 — biggest losses: Reduce unused CSS; Use efficient cache lifetimes; Reduce unused JavaScript
Google profile detail	47 photos · claimed · has a description · hours listed
Backlinks	67 referring domains · 949 links · rank 88 · 1 broken
Site structure	25 pages crawled · 28.7 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	32 URLs listed · declared in robots.txt · newest entry 41 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Lewis Critchley Architects’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePRAiA studio#13 · 58/100 Full indexAll 59 firms ↓ Ranked belowWBC Group (Western Building Consultants)#15 · 57/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.