Charles Mullineux Design Ltd - Architects — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 11 of 59

Digital Visibility Score62/100Rank 11 of 59 · top 17%One page from the first3Closest: architects Cheltenham at #11Furthest behind-10Speed & CWV: 53 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	53	63	−10
Technical	100	75	+25
Local presence	81	73	+8
Visibility	25	0	+25
AI search presence	40	0	+40
Content & trust	55	35	+20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		+25
Local presence		+8
Visibility		+25
AI search presence		+40
Content & trust		+20

Where this firm ranks

Ranks for 6 of 12 keywords, average position 16.2, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#11
architect Cheltenham	#8
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	#9
residential architects Cheltenham	#16
commercial architects Cheltenham	#40
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	#13
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		53
Technical		100
Local presence		81
Visibility		25
AI search presence		40
Content & trust		55

this firm sector median leader

Charles Mullineux Design Ltd - Architects trails RE-Design Architects by 76 points across 4 pillars, but 84% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architects Cheltenham		#11
loft conversion architect Cheltenham		#13
residential architects Cheltenham		#16

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✓	Top rated architectural practices in Cheltenham	cited by domain
✓	I need an architect in Cheltenham - who should I contact?	cited by domain
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 687 words
Visibility	25	ranks for 6 of 12 keywords · average position 16.2 · local 3-pack: 0
Local presence	81	2 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 53/100, below the sector median of 63.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (40 vs 80); Visibility (25 vs 49).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Charles Mullineux Design Ltd - Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Sutton Cox Architects Limited	#9	66/100	2 places above you
PRAiA studio	#13	58/100	2 places below you
Coombes Everitt Architects Limited	#8	66/100	3 places above you
Lewis Critchley Architects	#14	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	58 photos · claimed · has a description · hours listed
Backlinks	51 referring domains · 96 links · rank 76
Site structure	1 pages crawled · 47 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 4 sitemap pages not reachable by following links
Sitemap	4 URLs listed · declared in robots.txt · newest entry 230 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Charles Mullineux Design Ltd - Architects’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveEdge Design Workshop - Architects#10 · 64/100 Full indexAll 59 firms ↓ Ranked belowApex Architecture Ltd#12 · 61/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.