Edge Design Workshop - Architects — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 10 of 59

Digital Visibility Score64/100Rank 10 of 59 · top 16%Problems found1The site has not changed in a long time One page from the first1Closest: architect Cheltenham at #19 Furthest behind-19Speed & CWV: 44 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	44	63	−19
Technical	100	75	+25
Local presence	79	73	+6
Visibility	38	0	+38
AI search presence	60	0	+60
Content & trust	49	35	+14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-19
Technical		+25
Local presence		+6
Visibility		+38
AI search presence		+60
Content & trust		+14

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4 years ago.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 28.3, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#1
architect Cheltenham	#19
architectural services Cheltenham	#24
house extension architect Cheltenham	#23
planning application architect Cheltenham	#61
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	#8
commercial architects Cheltenham	#5
self build architect Cheltenham	#45
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	#69

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		44
Technical		100
Local presence		79
Visibility		38
AI search presence		60
Content & trust		49

this firm sector median leader

Edge Design Workshop - Architects trails RE-Design Architects by 58 points across 5 pillars, but 59% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architect Cheltenham

#19

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Cheltenham?	cited by domain
✗	Which architect in Cheltenham would you recommend for a house extension?
✓	Top rated architectural practices in Cheltenham	cited by domain
✓	I need an architect in Cheltenham - who should I contact?	cited by domain
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 504 words · last changed: 1449 days ago
Visibility	38	ranks for 9 of 12 keywords · average position 28.3 · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 44/100, below the sector median of 63.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (60 vs 80); Speed & CWV (44 vs 58); Visibility (38 vs 49).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Edge Design Workshop - Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Coombes Everitt Architects Limited	#8	66/100	2 places above you
Apex Architecture Ltd	#12	61/100	2 places below you
extendArchitecture	#7	67/100	3 places above you
PRAiA studio	#13	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 41 · accessibility 91 · best practices 74 · SEO 100 — biggest losses: Avoid multiple page redirects; Time to Interactive; LCP breakdown
Google profile detail	20 photos · claimed · has a description · hours listed
Backlinks	56 referring domains · 265 links · rank 100 · 4 broken
Site structure	1 pages crawled · 70 internal links per page · reachable in: about 1 click · 0% of links use a generic anchor · 15 sitemap pages not reachable by following links
Sitemap	15 URLs listed · declared in robots.txt · newest entry 684 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Edge Design Workshop - Architects’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (38/100) and Content & trust (49/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.