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extendArchitecture — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 67 / 100 · Rank 7 of 59

Digital Visibility Score67/100Rank 7 of 59 · top 10%Critical problem1Search engines are being told not to index this siteOne page from the first4Closest: residential architects Cheltenham at #13

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6463+1
Technical7575level
Local presence8173+8
Visibility500+50
AI search presence600+60
Content & trust6035+25
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+1
Technical0
Local presence+8
Visibility+50
AI search presence+60
Content & trust+25

Problems found

Section titled “Problems found”
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
  • CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 12 of 12 keywords, average position 19, in the local 3-pack for 0 keywords.
KeywordPosition
architects Cheltenham#25
architect Cheltenham#30
architectural services Cheltenham#9
house extension architect Cheltenham#6
planning application architect Cheltenham#15
listed building architect Cheltenham#32
residential architects Cheltenham#13
commercial architects Cheltenham#19
self build architect Cheltenham#10
loft conversion architect Cheltenham#17
barn conversion architect Cheltenham#24
conservation architect Cheltenham#28

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, RE-Design Architects, on every pillar.
Speed & CWV64
Technical75
Local presence81
Visibility50
AI search presence60
Content & trust60

this firm sector median leader

extendArchitecture trails RE-Design Architects by 52 points across 3 pillars, but 87% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV, Visibility, Content & trust.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
residential architects Cheltenham#13
planning application architect Cheltenham#15
loft conversion architect Cheltenham#17
commercial architects Cheltenham#19

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best architects in Cheltenham?cited by domain
✓Which architect in Cheltenham would you recommend for a house extension?cited by domain
✗Top rated architectural practices in Cheltenham
✓I need an architect in Cheltenham - who should I contact?cited by domain
✗Conservation architects in Cheltenham

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews4
Locations1
Reviews in last 90 days0
Address matches websiteyes

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust60about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 833 words
Visibility50ranks for 12 of 12 keywords · average position 19 · local 3-pack: 0
Local presence814 reviews · rated 5 · 0 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

RE-Design Architects leads the index with 74/100. The largest gaps are: Technical (75 vs 100); AI search presence (60 vs 80).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest extendArchitecture in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
CROE Architects#570/1002 places above you
Sutton Cox Architects Limited#966/1002 places below you
Arkipad#470/1003 places above you
Edge Design Workshop - Architects#1064/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 66 · accessibility 95 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; Avoid multiple page redirects; Reduce unused JavaScript
Google profile detail1 photo · claimed · no description · hours listed
Backlinks39 referring domains · 42 links · rank 88 · 10 broken
Site structure1 pages crawled · 14 internal links per page · 0% of links use a generic anchor · 12 sitemap pages not reachable by following links
Sitemap12 URLs listed · declared in robots.txt · newest entry 251 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

extendArchitecture’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.