CROE Architects — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 70 / 100 · Rank 5 of 59

Digital Visibility Score70/100Rank 5 of 59 · top 7%Problems found1The site has not changed in a long time One page from the first2Closest: architect Cheltenham at #12 Furthest behind-4Speed & CWV: 59 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	63	−4
Technical	100	75	+25
Local presence	86	73	+13
Visibility	64	0	+64
AI search presence	40	0	+40
Content & trust	49	35	+14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		+25
Local presence		+13
Visibility		+64
AI search presence		+40
Content & trust		+14

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6 years ago.

Where this firm ranks

Ranks for 12 of 12 keywords, average position 6.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#18
architect Cheltenham	#12
architectural services Cheltenham	#3
house extension architect Cheltenham	#4
planning application architect Cheltenham	#7
listed building architect Cheltenham	#7
residential architects Cheltenham	#3
commercial architects Cheltenham	#2
self build architect Cheltenham	#1
loft conversion architect Cheltenham	#2
barn conversion architect Cheltenham	#9
conservation architect Cheltenham	#10

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		59
Technical		100
Local presence		86
Visibility		64
AI search presence		40
Content & trust		49

this firm sector median leader

CROE Architects trails RE-Design Architects by 46 points across 3 pillars, but 96% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architect Cheltenham		#12
architects Cheltenham		#18

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Cheltenham?	named
✓	Which architect in Cheltenham would you recommend for a house extension?	cited by domain
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning permission3
planning3
single storey extension2
transparent fees2
drawings2
attention to detail2
communication2
ideas2
pricing2
fees2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 676 words · last changed: 2192 days ago
Visibility	64	ranks for 12 of 12 keywords · average position 6.5 · local 3-pack: 0
Local presence	86	7 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (40 vs 80).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest CROE Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PSK Architect	#3	72/100	2 places above you
extendArchitecture	#7	67/100	2 places below you
RRA Architects	#2	74/100	3 places above you
Coombes Everitt Architects Limited	#8	66/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 81 · best practices 96 · SEO 100 — biggest losses: Skip links are not focusable.; Render-blocking requests; Avoid multiple page redirects
Google profile detail	47 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks	118 referring domains · 336 links · rank 187 · 147 broken
Site structure	1 pages crawled · 38 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	10 URLs listed · declared in robots.txt · newest entry 68 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

CROE Architects’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (49/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.