RRA Architects — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 74 / 100 · Rank 2 of 59

Digital Visibility Score74/100Rank 2 of 59 · top 2%One page from the first2Closest: barn conversion architect Chelten… at #16 Furthest behind-9Speed & CWV: 54 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	54	63	−9
Technical	100	75	+25
Local presence	90	73	+17
Visibility	36	0	+36
AI search presence	80	0	+80
Content & trust	74	35	+39

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9
Technical		+25
Local presence		+17
Visibility		+36
AI search presence		+80
Content & trust		+39

Where this firm ranks

Ranks for 7 of 12 keywords, average position 11.7, in the local 3-pack for 4 keywords.

Keyword	Position
architects Cheltenham	#5
architect Cheltenham	#6
architectural services Cheltenham	#21
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	#5
commercial architects Cheltenham	#20
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	#16
conservation architect Cheltenham	#9

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		54
Technical		100
Local presence		90
Visibility		36
AI search presence		80
Content & trust		74

this firm sector median leader

The whole deficit to RE-Design Architects is Visibility and Speed & CWV — 17 points. It already matches or beats the leader on Technical, Local presence, AI search presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

barn conversion architect Cheltenham		#16
commercial architects Cheltenham		#20

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Cheltenham?	named
✓	Which architect in Cheltenham would you recommend for a house extension?	cited by domain
✓	Top rated architectural practices in Cheltenham	named
✗	I need an architect in Cheltenham - who should I contact?
✓	Conservation architects in Cheltenham	cited by domain

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	18
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning assistance6
renovation4
planning permission4
detailed drawings3
proposing options2
adding ideas2
responsiveness2
clever ideas2
walls2
end result2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	74	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,169 words · last changed: 522 days ago
Visibility	36	ranks for 7 of 12 keywords · average position 11.7 · local 3-pack: 4
Local presence	90	18 reviews · rated 4.8 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: Visibility (36 vs 49).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest RRA Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Arkipad	#4	70/100	2 places below you
CROE Architects	#5	70/100	3 places below you
Mekkara Architectural Consultants	#6	68/100	4 places below you
extendArchitecture	#7	67/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07888076 · 14.7 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 39 · accessibility 88 · best practices 78 · SEO 92 — biggest losses: Avoid multiple page redirects; Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.; Largest Contentful Paint
Google profile detail	13 photos · claimed · has a description · hours listed · 1 of 18 reviews are one star
Backlinks	155 referring domains · 400 links · rank 221
Site structure	1 pages crawled · 83 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 192 sitemap pages not reachable by following links
Sitemap	192 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

RRA Architects’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (36/100) and Content & trust (74/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.