Arkipad — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 70 / 100 · Rank 4 of 59

Digital Visibility Score70/100Rank 4 of 59 · top 5%Problems found1Very little published content Furthest behind-5Speed & CWV: 58 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	63	−5
Technical	100	75	+25
Local presence	92	73	+19
Visibility	52	0	+52
AI search presence	60	0	+60
Content & trust	30	35	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+25
Local presence		+19
Visibility		+52
AI search presence		+60
Content & trust		-5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 282 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 15.8, in the local 3-pack for 6 keywords.

Keyword	Position
architects Cheltenham	#6
architect Cheltenham	#3
architectural services Cheltenham	#39
house extension architect Cheltenham	#2
planning application architect Cheltenham	#51
listed building architect Cheltenham	#3
residential architects Cheltenham	#1
commercial architects Cheltenham	#44
self build architect Cheltenham	#3
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	#6

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		58
Technical		100
Local presence		92
Visibility		52
AI search presence		60
Content & trust		30

this firm sector median leader

The whole deficit to RE-Design Architects is Content & trust and AI search presence — 43 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Visibility.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✓	Which architect in Cheltenham would you recommend for a house extension?	cited by domain
✗	Top rated architectural practices in Cheltenham
✓	I need an architect in Cheltenham - who should I contact?	cited by domain
✓	Conservation architects in Cheltenham	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	22
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning approval6
professional drawings4
communication4
final drafts3
smooth process3
tight timeframes2
courteous staff2
excellent plans2
responsive2
creativity2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 282 words
Visibility	52	ranks for 10 of 12 keywords · average position 15.8 · local 3-pack: 6
Local presence	92	22 reviews · rated 5 · 2 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: Content & trust (30 vs 53); AI search presence (60 vs 80).

Top fixes (ranked by impact)

Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Arkipad in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
RRA Architects	#2	74/100	2 places above you
Mekkara Architectural Consultants	#6	68/100	2 places below you
RE-Design Architects	#1	74/100	3 places above you
extendArchitecture	#7	67/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 39 · accessibility 98 · best practices 81 · SEO 100 — biggest losses: Legacy JavaScript; Heading elements are not in a sequentially-descending order; Forced reflow
Google profile detail	2 photos · claimed · has a description · hours listed · 0 of 22 reviews are one star
Backlinks	47 referring domains · 48 links · rank 0
Site structure	1 pages crawled · 32 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 40 sitemap pages not reachable by following links
Sitemap	40 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Arkipad’s lowest-scoring pillars among those we publish remediation guidance for:

Content & trust (30/100) and Visibility (52/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.