Mekkara Architectural Consultants — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 68 / 100 · Rank 6 of 59

Digital Visibility Score68/100Rank 6 of 59 · top 9%Critical problem1The site is not served over HTTPS One page from the first2Closest: planning application architect Ch… at #12

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	63	+4
Technical	88	75	+13
Local presence	88	73	+15
Visibility	29	0	+29
AI search presence	60	0	+60
Content & trust	63	35	+28

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		+13
Local presence		+15
Visibility		+29
AI search presence		+60
Content & trust		+28

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 29.7, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#38
architect Cheltenham	#38
architectural services Cheltenham	#34
house extension architect Cheltenham	#19
planning application architect Cheltenham	#12
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	#57
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	#10
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		67
Technical		88
Local presence		88
Visibility		29
AI search presence		60
Content & trust		63

this firm sector median leader

Mekkara Architectural Consultants trails RE-Design Architects by 52 points across 3 pillars, but 77% of that is Visibility and AI search presence alone. It already matches or beats the leader on Speed & CWV, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

planning application architect Cheltenham		#12
house extension architect Cheltenham		#19

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Cheltenham?	cited by domain
✓	Which architect in Cheltenham would you recommend for a house extension?	cited by domain
✗	Top rated architectural practices in Cheltenham
✓	I need an architect in Cheltenham - who should I contact?	cited by domain
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	11
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning approval7
building regulations6
communication5
extensions4
understanding4
efficiency3
planning drawings2
seamless process2
kind staff2
aesthetics2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	63	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 3,822 words · last changed: 93 days ago
Visibility	29	ranks for 7 of 12 keywords · average position 29.7 · local 3-pack: 0
Local presence	88	11 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: Visibility (29 vs 49); AI search presence (60 vs 80); Technical (88 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Mekkara Architectural Consultants in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Arkipad	#4	70/100	2 places above you
Coombes Everitt Architects Limited	#8	66/100	2 places below you
PSK Architect	#3	72/100	3 places above you
Sutton Cox Architects Limited	#9	66/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10542141 · 9.7 years old · active · SIC 68100, 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 79 · accessibility 64 · best practices 67 · SEO 77 — biggest losses: Links do not have a discernible name; Forced reflow; Image elements do not have `[alt]` attributes
Google profile detail	4 photos · claimed · has a description · hours listed · 0 of 11 reviews are one star
Backlinks	71 referring domains · 173 links · rank 30
Site structure	25 pages crawled · 36.4 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 8% of links use a generic anchor
Sitemap	14 URLs listed · declared in robots.txt · newest entry 83 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Mekkara Architectural Consultants’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (29/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.