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PYC HUB

PSK Architect — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 72 / 100 · Rank 3 of 59

Digital Visibility Score72/100Rank 3 of 59 · top 3%Problems found1The site has not changed in a long timeOne page from the first1Closest: listed building architect Chelten… at #20Furthest behind-5Speed & CWV: 58 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV5863−5
Technical10075+25
Local presence8873+15
Visibility570+57
AI search presence600+60
Content & trust5335+18
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-5
Technical+25
Local presence+15
Visibility+57
AI search presence+60
Content & trust+18

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 12 of 12 keywords, average position 13.7, in the local 3-pack for 4 keywords.
KeywordPosition
architects Cheltenham#3
architect Cheltenham#1
architectural services Cheltenham#2
house extension architect Cheltenham#3
planning application architect Cheltenham#4
listed building architect Cheltenham#20
residential architects Cheltenham#2
commercial architects Cheltenham#1
self build architect Cheltenham#5
loft conversion architect Cheltenham#24
barn conversion architect Cheltenham#70
conservation architect Cheltenham#29

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, RE-Design Architects, on every pillar.
Speed & CWV58
Technical100
Local presence88
Visibility57
AI search presence60
Content & trust53

this firm sector median leader

The whole deficit to RE-Design Architects is AI search presence — 20 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Visibility, Content & trust.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
listed building architect Cheltenham#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best architects in Cheltenham?cited by domain
✓Which architect in Cheltenham would you recommend for a house extension?cited by domain
✗Top rated architectural practices in Cheltenham
✓I need an architect in Cheltenham - who should I contact?cited by domain
✗Conservation architects in Cheltenham

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.9 / 5
Reviews11
Locations1
Reviews in last 90 days0
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • company3
  • drawings3
  • extension drawings2
  • efficiency2
  • recommendation2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust53about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,294 words · last changed: 1085 days ago
Visibility57ranks for 12 of 12 keywords · average position 13.7 · local 3-pack: 4
Local presence8811 reviews · rated 4.9 · 0 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (60 vs 80).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Add about/team pages, and refresh stale content.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest PSK Architect in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
RE-Design Architects#174/1002 places above you
CROE Architects#570/1002 places below you
Mekkara Architectural Consultants#668/1003 places below you
extendArchitecture#767/1004 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 61 · accessibility 80 · best practices 96 · SEO 92 — biggest losses: Reduce unused CSS; Render-blocking requests; Document does not have a main landmark.
Google profile detail9 photos · claimed · has a description · hours listed · 0 of 11 reviews are one star
Backlinks70 referring domains · 280 links · rank 135
Site structure25 pages crawled · 31.6 internal links per page · reachable in: contact 1 click, about 1 click · 5% of links use a generic anchor
Sitemap83 URLs listed · declared in robots.txt · newest entry 32 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

PSK Architect’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.