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Apex Architecture Ltd — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 12 of 59

Digital Visibility Score61/100Rank 12 of 59 · top 19%Problems found1The site has not changed in a long timeOne page from the first4Closest: commercial architects Cheltenham at #11Furthest behind-2Speed & CWV: 61 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6163−2
Technical10075+25
Local presence8673+13
Visibility460+46
AI search presence00level
Content & trust4935+14
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-2
Technical+25
Local presence+13
Visibility+46
AI search presence0
Content & trust+14

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 11 of 12 keywords, average position 19.3, in the local 3-pack for 0 keywords.
KeywordPosition
architects Cheltenham#30
architect Cheltenham#13
architectural services Cheltenham#45
house extension architect Cheltenham#8
planning application architect Cheltenham#16
listed building architect Cheltenham#6
residential architects Cheltenham#53
commercial architects Cheltenham#11
self build architect Cheltenham#18
loft conversion architect Cheltenham#9
barn conversion architect Cheltenham#3
conservation architect Cheltenhamnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, RE-Design Architects, on every pillar.
Speed & CWV61
Technical100
Local presence86
Visibility46
AI search presence0
Content & trust49

this firm sector median leader

Apex Architecture Ltd trails RE-Design Architects by 89 points across 4 pillars, but 94% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
commercial architects Cheltenham#11
architect Cheltenham#13
planning application architect Cheltenham#16
self build architect Cheltenham#18

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best architects in Cheltenham?
✗Which architect in Cheltenham would you recommend for a house extension?
✗Top rated architectural practices in Cheltenham
✗I need an architect in Cheltenham - who should I contact?
✗Conservation architects in Cheltenham

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews7
Locations1
Reviews in last 90 days0
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • high quality design2
  • approachability2
  • design process2
  • architectural consultation2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust49about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 590 words · last changed: 2202 days ago
Visibility46ranks for 11 of 12 keywords · average position 19.3 · local 3-pack: 0
Local presence867 reviews · rated 5 · 0 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Apex Architecture Ltd in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Edge Design Workshop - Architects#1064/1002 places above you
Lewis Critchley Architects#1457/1002 places below you
Sutton Cox Architects Limited#966/1003 places above you
WBC Group (Western Building Consultants)#1557/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 74 · accessibility 87 · best practices 100 · SEO 100 — biggest losses: Improve image delivery; Reduce unused CSS; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail76 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks75 referring domains · 454 links · rank 143
Site structure25 pages crawled · 28.6 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemap40 URLs listed · declared in robots.txt · newest entry 284 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Apex Architecture Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.