PRAiA studio — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 13 of 59

Digital Visibility Score58/100Rank 13 of 59 · top 21%Problems found1Very little published content Furthest behind-5Content & trust: 30 against a sector median of 35

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	90	63	+27
Technical	100	75	+25
Local presence	86	73	+13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	30	35	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+27
Technical		+25
Local presence		+13
Visibility		0
AI search presence		0
Content & trust		-5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 382 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		90
Technical		100
Local presence		86
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

PRAiA studio trails RE-Design Architects by 154 points across 4 pillars, but 84% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning process3
attention to detail3
quick response3
communication3
planning approval2
value for money2
attention2
money2
council2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 382 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	86	7 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Content & trust (30 vs 53).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest PRAiA studio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Charles Mullineux Design Ltd - Architects	#11	62/100	2 places above you
WBC Group (Western Building Consultants)	#15	57/100	2 places below you
Edge Design Workshop - Architects	#10	64/100	3 places above you
Jackson Architects Ltd	#16	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 94 · accessibility 96 · best practices 96 · SEO 100 — biggest losses: Network dependency tree; Elements with visible text labels do not have matching accessible names.; Browser errors were logged to the console
Google profile detail	21 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks	21 referring domains · 26 links · rank 27
Site structure	25 pages crawled · 20.6 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	29 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

PRAiA studio’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.