BHB Architects Cheltenham — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 17 of 59

Digital Visibility Score55/100Rank 17 of 59 · top 28%Problems found1No structured data on the homepage Furthest behind-23Speed & CWV: 40 against a sector median of 63

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	40	63	−23
Technical	75	75	level
Local presence	81	73	+8
Visibility	14	0	+14
AI search presence	40	0	+40
Content & trust	80	35	+45

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-23
Technical		0
Local presence		+8
Visibility		+14
AI search presence		+40
Content & trust		+45

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 31, in the local 3-pack for 1 keyword.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	#59
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	#26
conservation architect Cheltenham	#8

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		40
Technical		75
Local presence		81
Visibility		14
AI search presence		40
Content & trust		80

this firm sector median leader

BHB Architects Cheltenham trails RE-Design Architects by 125 points across 5 pillars, but 60% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✓	Top rated architectural practices in Cheltenham	cited by domain
✗	I need an architect in Cheltenham - who should I contact?
✓	Conservation architects in Cheltenham	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 1,050 words
Visibility	14	ranks for 3 of 12 keywords · average position 31 · local 3-pack: 1
Local presence	81	2 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 40/100, below the sector median of 63.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (40 vs 80); Visibility (14 vs 49); Technical (75 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest BHB Architects Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
WBC Group (Western Building Consultants)	#15	57/100	2 places above you
Port Architects Limited	#19	54/100	2 places below you
Lewis Critchley Architects	#14	57/100	3 places above you
Cheltenham CAD Services Ltd T/A Hoch Bau Architecture + Engineering	#20	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 84 · best practices 96 · SEO 100 — biggest losses: Document does not have a main landmark.; Network dependency tree; Serves images with low resolution
Google profile detail	3 photos · claimed · has a description · hours listed
Backlinks	134 referring domains · 225 links · rank 149 · 126 broken
Site structure	25 pages crawled · 33.3 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	333 URLs listed · declared in robots.txt · newest entry 2517 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

BHB Architects Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.