Falconer & Gilbert Scott Architects — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 18 of 59

Digital Visibility Score54/100Rank 18 of 59 · top 29%Problems found2Structured data present, but no LocalBusiness markup Furthest behind-35Content & trust: 0 against a sector median of 35

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	96	63	+33
Technical	88	75	+13
Local presence	79	73	+6
Visibility	8	0	+8
AI search presence	0	0	level
Content & trust	0	35	−35

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+33
Technical		+13
Local presence		+6
Visibility		+8
AI search presence		0
Content & trust		-35

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 23 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 13, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#23
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	#3

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		96
Technical		88
Local presence		79
Visibility		8
AI search presence		0
Content & trust		0

this firm sector median leader

Falconer & Gilbert Scott Architects trails RE-Design Architects by 195 points across 5 pillars, but 68% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 23 words
Visibility	8	ranks for 2 of 12 keywords · average position 13 · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 0/100, below the sector median of 35.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (0 vs 53); Visibility (8 vs 49).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Falconer & Gilbert Scott Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Jackson Architects Ltd	#16	56/100	2 places above you
Cheltenham CAD Services Ltd T/A Hoch Bau Architecture + Engineering	#20	53/100	2 places below you
WBC Group (Western Building Consultants)	#15	57/100	3 places above you
Elite Builders Cheltenham	#21	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	3 photos · claimed · has a description · hours listed
Backlinks	21 referring domains · 24 links · rank 0
Site structure	1 pages crawled · 12 internal links per page · 0% of links use a generic anchor · 13 sitemap pages not reachable by following links
Sitemap	14 URLs listed · declared in robots.txt · newest entry 3 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Falconer & Gilbert Scott Architects’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (0/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.