Elite Builders Cheltenham — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 21 of 59

Digital Visibility Score53/100Rank 21 of 59 · top 34%Problems found1No structured data on the homepage

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	72	63	+9
Technical	75	75	level
Local presence	81	73	+8
Visibility	8	0	+8
AI search presence	0	0	level
Content & trust	60	35	+25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+9
Technical		0
Local presence		+8
Visibility		+8
AI search presence		0
Content & trust		+25

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 46.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	#58
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	#35
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		72
Technical		75
Local presence		81
Visibility		8
AI search presence		0
Content & trust		60

this firm sector median leader

Elite Builders Cheltenham trails RE-Design Architects by 153 points across 4 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 3,483 words
Visibility	8	ranks for 2 of 12 keywords · average position 46.5 · local 3-pack: 0
Local presence	81	4 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (8 vs 49); Technical (75 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Elite Builders Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Port Architects Limited	#19	54/100	2 places above you
Easton Bevins	#23	52/100	2 places below you
Falconer & Gilbert Scott Architects	#18	54/100	3 places above you
Ecological Survey & Assessment Ltd	#24	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 89 · accessibility 97 · best practices 96 · SEO 100 — biggest losses: Forced reflow; `<frame>` or `<iframe>` elements do not have a title; Displays images with incorrect aspect ratio
Google profile detail	38 photos · claimed · has a description · hours listed
Backlinks	22 referring domains · 31 links · rank 111
Site structure	14 pages crawled · 42.1 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 41 sitemap pages not reachable by following links
Sitemap	42 URLs listed · declared in robots.txt · newest entry 14 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Elite Builders Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.