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SMAC Architecture — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 22 of 59

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV9763+34
Technical7575level
Local presence8873+15
Visibility00level
AI search presence00level
Content & trust1035−25
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+34
Technical0
Local presence+15
Visibility0
AI search presence0
Content & trust-25
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
  • Worth fixingVery little published contentThe homepage carries 237 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
KeywordPosition
architects Cheltenhamnot in top 100
architect Cheltenhamnot in top 100
architectural services Cheltenhamnot in top 100
house extension architect Cheltenhamnot in top 100
planning application architect Cheltenhamnot in top 100
listed building architect Cheltenhamnot in top 100
residential architects Cheltenhamnot in top 100
commercial architects Cheltenhamnot in top 100
self build architect Cheltenhamnot in top 100
loft conversion architect Cheltenhamnot in top 100
barn conversion architect Cheltenhamnot in top 100
conservation architect Cheltenhamnot in top 100
This firm against the sector median and the index leader, RE-Design Architects, on every pillar.
Speed & CWV97
Technical75
Local presence88
Visibility0
AI search presence0
Content & trust10

this firm sector median leader

SMAC Architecture trails RE-Design Architects by 197 points across 4 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Local presence.

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best architects in Cheltenham?
Which architect in Cheltenham would you recommend for a house extension?
Top rated architectural practices in Cheltenham
I need an architect in Cheltenham - who should I contact?
Conservation architects in Cheltenham
Google Business Profile.
Rating5 / 5
Reviews29
Locations1
Reviews in last 90 days0
Address matches websiteyes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • advice5
  • honesty4
  • architectural design3
  • drawing plans2
  • fun to work with2
  • communication2
  • expertise2
  • questions2
  • money2
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust10about page: no · team page: no · credentials: no · blog or news: no · homepage: 237 words
Visibility0ranks for 0 of 12 keywords · local 3-pack: 0
Local presence8829 reviews · rated 5 · 0 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
  • Content & trust: 10/100, below the sector median of 35.

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Content & trust (10 vs 53).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages, and refresh stale content.
The firms nearest SMAC Architecture in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Cheltenham CAD Services Ltd T/A Hoch Bau Architecture + Engineering#2053/1002 places above you
Ecological Survey & Assessment Ltd#2452/1002 places below you
Port Architects Limited#1954/1003 places above you
Journeyman Draughting & Design#2552/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 85 · accessibility 86 · best practices 100 · SEO 92 — biggest losses: Network dependency tree; Image elements do not have `[alt]` attributes; `button`, `link`, and `menuitem` elements do not have accessible names.
Google profile detail33 photos · claimed · has a description · hours listed · 0 of 29 reviews are one star
Backlinks107730 referring domains · 4223394 links · rank 514 · 61938 broken
Site structure2 pages crawled · 4.5 internal links per page · 33% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap2 URLs listed · not declared in robots.txt · newest entry 726 days old · 2 of 2 sampled URLs resolve

SMAC Architecture’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.