S & S Builders — Worcester Construction Digital Visibility Score

Digital Visibility Score: 38 / 100 · Rank 46 of 55

Digital Visibility Score38/100Rank 46 of 55Problems found5No XML sitemap foundOne page from the first1Closest: renovation builders Worcester at #20Furthest behind-46Technical: 29 against a sector median of 75

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	61	+6
Technical	29	75	−46
Local presence	59	76	−17
Visibility	25	0	+25
AI search presence	0	0	level
Content & trust	37	37	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+6
Technical		-46
Local presence		-17
Visibility		+25
AI search presence		0
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
• Worth fixingVery little published contentThe homepage carries 57 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.6 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 40.5, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	#9
construction companies Worcester	#66
best builders Worcester	#26
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	#20
builders St John's	#44
builders Barbourne	#78
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		67
Technical		29
Local presence		59
Visibility		25
AI search presence		0
Content & trust		37

this firm sector median leader

S & S Builders trails General Builds by 153 points across 6 pillars, but 67% of that is Technical and Local presence alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

renovation builders Worcester

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 57 words · last changed: 2412 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 40.5 · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	29	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 29/100, below the sector median of 75.
• Local presence: 59/100, below the sector median of 76.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Technical (29 vs 100); Local presence (59 vs 90); Content & trust (37 vs 58).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add valid LocalBusiness/GeneralContractor schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest S & S Builders in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
MITRE OAK LTD	#44	39/100	2 places above you
The Roofing Company Worcester	#48	28/100	2 places below you
AJM Carpentry & Joinery	#43	39/100	3 places above you
Straight-Line Group Services	#49	24/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 77 · accessibility 67 · best practices 59 · SEO 100 — biggest losses: Document request latency; Uses deprecated APIs; Render-blocking requests
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	46 referring domains · 48 links · rank 51
Site structure	1 pages crawled · 6 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor

Where to get this fixed

S & S Builders’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveBourne Site Services#45 · 38/100 Full indexAll 55 firms ↓ Ranked belowMcMinn Developments#47 · 35/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.