AJM Carpentry & Joinery — Worcester Construction Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 43 of 55

Digital Visibility Score39/100Rank 43 of 55 Critical problem1The site is not served over HTTPS Furthest behind-27Content & trust: 10 against a sector median of 37

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	61	level
Technical	50	75	−25
Local presence	79	76	+3
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	10	37	−27

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		-25
Local presence		+3
Visibility		0
AI search presence		0
Content & trust		-27

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 270 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		61
Technical		50
Local presence		79
Visibility		0
AI search presence		0
Content & trust		10

this firm sector median leader

AJM Carpentry & Joinery trails General Builds by 170 points across 6 pillars, but 58% of that is Technical and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Local presence

Google Business Profile.

Rating	4.3 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	10	about page: no · team page: no · credentials: no · blog or news: no · homepage: 270 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	79	3 reviews · rated 4.3 · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

Technical: 50/100, below the sector median of 75.
Content & trust: 10/100, below the sector median of 37.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Technical (50 vs 100); Content & trust (10 vs 58); Visibility (0 vs 32).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest AJM Carpentry & Joinery in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Blocked Drain Worcester	#41	41/100	2 places above you
Bourne Site Services	#45	38/100	2 places below you
Guthrie Roberts Ltd	#40	44/100	3 places above you
S & S Builders	#46	38/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 84 · best practices 70 · SEO 77 — biggest losses: Render-blocking requests; Largest Contentful Paint; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	16 photos · claimed · has a description · hours listed
Backlinks	18 referring domains · 56 links · rank 44
Site structure	8 pages crawled · 8.3 internal links per page · 0% of links use a generic anchor

Where to get this fixed

AJM Carpentry & Joinery’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.