Five Star Building — Worcester Construction Digital Visibility Score

Digital Visibility Score: 40 / 100 · Rank 42 of 55

Digital Visibility Score40/100Rank 42 of 55 Critical problem1The site is not served over HTTPS Furthest behind-46Technical: 29 against a sector median of 75

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	98	61	+37
Technical	29	75	−46
Local presence	63	76	−13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	24	37	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+37
Technical		-46
Local presence		-13
Visibility		0
AI search presence		0
Content & trust		-13

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 111 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		98
Technical		29
Local presence		63
Visibility		0
AI search presence		0
Content & trust		24

this firm sector median leader

Five Star Building trails General Builds by 184 points across 5 pillars, but 57% of that is Technical and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	24	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 111 words · last changed: 1832 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	29	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: — · sitemap: yes · structured data: no

Key findings

Technical: 29/100, below the sector median of 75.
Local presence: 63/100, below the sector median of 76.
Content & trust: 24/100, below the sector median of 37.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Technical (29 vs 100); Content & trust (24 vs 58); Visibility (0 vs 32).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Five Star Building in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Guthrie Roberts Ltd	#40	44/100	2 places above you
MITRE OAK LTD	#44	39/100	2 places below you
Prestige Bricklaying	#39	45/100	3 places above you
Bourne Site Services	#45	38/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 99 · accessibility 86 · best practices 70 · SEO 100 — biggest losses: LCP request discovery; Render-blocking requests; Does not redirect HTTP traffic to HTTPS
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	40 referring domains · 44 links · rank 0
Site structure	1 pages crawled · 0 internal links per page · 9 sitemap pages not reachable by following links
Sitemap	9 URLs listed

Where to get this fixed

Five Star Building’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.