Prestige Bricklaying — Worcester Construction Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 39 of 55

Digital Visibility Score45/100Rank 39 of 55Critical problem1The site is not served over HTTPSFurthest behind-9Content & trust: 28 against a sector median of 37

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	61	−4
Technical	75	75	level
Local presence	81	76	+5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	28	37	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		0
Local presence		+5
Visibility		0
AI search presence		0
Content & trust		-9

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 346 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.6 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		57
Technical		75
Local presence		81
Visibility		0
AI search presence		0
Content & trust		28

this firm sector median leader

Prestige Bricklaying trails General Builds by 129 points across 6 pillars, but 48% of that is Visibility and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• quality of work3
• reliability3
• skill2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 346 words · last changed: 3854 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	81	8 reviews · rated 5 · 1 new in 90 days
Technical	75	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Visibility (0 vs 32); Content & trust (28 vs 58); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Prestige Bricklaying in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Devaney Construction	#37	45/100	2 places above you
Blocked Drain Worcester	#41	41/100	2 places below you
Cottrill’s carpentry LTD	#36	45/100	3 places above you
Five Star Building	#42	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 72 · best practices 70 · SEO 77 — biggest losses: Image elements do not have `[alt]` attributes; Heading elements are not in a sequentially-descending order; Use efficient cache lifetimes
Google profile detail	1 photo · unclaimed · no description · no hours listed · 0 of 8 reviews are one star
Backlinks	22 referring domains · 82 links · rank 79 · 71 broken
Site structure	1 pages crawled · 20 internal links per page · reachable in: contact 1 click, about 1 click · 15% of links use a generic anchor

Where to get this fixed

Prestige Bricklaying’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveLuke Perkins property renovations and maintenance#38 · 45/100 Full indexAll 55 firms ↓ Ranked belowGuthrie Roberts Ltd#40 · 44/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.