Devaney Construction — Worcester Construction Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 37 of 55

Digital Visibility Score45/100Rank 37 of 55Critical problem1Search engines are being told not to index this siteFurthest behind-13Local presence: 63 against a sector median of 76

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	61	−1
Technical	75	75	level
Local presence	63	76	−13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	58	37	+21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		0
Local presence		-13
Visibility		0
AI search presence		0
Content & trust		+21

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		60
Technical		75
Local presence		63
Visibility		0
AI search presence		0
Content & trust		58

this firm sector median leader

Devaney Construction trails General Builds by 114 points across 5 pillars, but 52% of that is Visibility and Local presence alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	58	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,104 words · last changed: 390 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Local presence: 63/100, below the sector median of 76.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Visibility (0 vs 32); Local presence (63 vs 90); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Devaney Construction in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Kepax construction site	#35	46/100	2 places above you
Prestige Bricklaying	#39	45/100	2 places below you
JMC Surface Repair	#34	46/100	3 places above you
Guthrie Roberts Ltd	#40	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 95 · best practices 96 · SEO 100 — biggest losses: Improve image delivery; Heading elements are not in a sequentially-descending order; Reduce unused CSS
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	52 referring domains · 113 links · rank 57
Site structure	1 pages crawled · 33 internal links per page · 0% of links use a generic anchor

Where to get this fixed

Devaney Construction’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveCottrill’s carpentry LTD#36 · 45/100 Full indexAll 55 firms ↓ Ranked belowLuke Perkins property renovations and maintenance#38 · 45/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.