Guthrie Roberts Ltd — Worcester Construction Digital Visibility Score

Digital Visibility Score: 44 / 100 · Rank 40 of 55

Digital Visibility Score44/100Rank 40 of 55Problems found2Structured data present, but no LocalBusiness markupFurthest behind-20Local presence: 56 against a sector median of 76

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	61	−1
Technical	88	75	+13
Local presence	56	76	−20
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	28	37	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		+13
Local presence		-20
Visibility		0
AI search presence		0
Content & trust		-9

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 103 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		60
Technical		88
Local presence		56
Visibility		0
AI search presence		0
Content & trust		28

this firm sector median leader

Guthrie Roberts Ltd trails General Builds by 138 points across 6 pillars, but 48% of that is Local presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 103 words · last changed: 444 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	56	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 56/100, below the sector median of 76.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Local presence (56 vs 90); Visibility (0 vs 32); Content & trust (28 vs 58).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Guthrie Roberts Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Luke Perkins property renovations and maintenance	#38	45/100	2 places above you
Five Star Building	#42	40/100	2 places below you
Devaney Construction	#37	45/100	3 places above you
AJM Carpentry & Joinery	#43	39/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07678006 · 15.2 years old · active · SIC 41202, 68100
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 92 · best practices 78 · SEO 92 — biggest losses: Use efficient cache lifetimes; Links do not have a discernible name; LCP request discovery
Google profile detail	3 photos · claimed · no description · no hours listed
Backlinks	57 referring domains · 64 links · rank 73 · 72 broken
Site structure	1 pages crawled · 21 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor

Where to get this fixed

Guthrie Roberts Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePrestige Bricklaying#39 · 45/100 Full indexAll 55 firms ↓ Ranked belowBlocked Drain Worcester#41 · 41/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.