Digital Visibility Score: 45 / 100 · Rank 36 of 55
Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV -7 Technical 0 Local presence +3 Visibility 0 AI search presence 0 Content & trust -2
These are specific, checkable faults on the site — not opinions about it.
Worth fixing No structured data on the homepage Nothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
Keyword Position builders Worcester not in top 100 construction companies Worcester not in top 100 best builders Worcester not in top 100 house extensions Worcester not in top 100 loft conversions Worcester not in top 100 new build developers Worcester not in top 100 commercial construction Worcester not in top 100 groundworks contractors Worcester not in top 100 renovation builders Worcester not in top 100 builders St John's not in top 100 builders Barbourne not in top 100 construction St John's not in top 100
This firm against the sector median and the index leader, General Builds, on every pillar.
Speed & CWV 54 Technical 75 Local presence 79 Visibility 0 AI search presence 0 Content & trust 35
Cottrill’s carpentry LTD trails General Builds by 127 points across 6 pillars, but 45% of that is Visibility and Technical alone.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best builders in Worcester? ✗ Which construction company in Worcester would you recommend for an extension? ✗ Top rated building contractors in Worcester ✗ I need a builder in Worcester - who should I contact? ✗ Best construction firms in St John's, Worcester
Google Business Profile.
Rating 5 / 5 Reviews 1 Locations 1 Reviews in last 90 days 0 Address matches website yes
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 35 about page: yes · team page: no · credentials: no · blog or news: no · homepage: 577 words Visibility 0 ranks for 0 of 12 keywords · local 3-pack: 0 Local presence 79 1 reviews · rated 5 · 0 new in 90 days Technical 75 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
No pillar falls materially below the sector median this quarter.
General Builds leads the index with 66/100. The largest gaps are: Visibility (0 vs 32); Technical (75 vs 100); Content & trust (35 vs 58).
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
The firms nearest Cottrill’s carpentry LTD in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House Company 11867830 · 7.5 years old · active · SIC 16230, 41201 Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 61 · accessibility 94 · best practices 100 · SEO 91 — biggest losses: Reduce unused JavaScript; LCP request discovery; Layout shift culprits Google profile detail 42 photos · claimed · has a description · hours listed Backlinks 13 referring domains · 13 links · rank 0 Site structure 1 pages crawled · 31 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 7% of links use a generic anchor
Cottrill’s carpentry LTD’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .