Straight-Line Group Services — Worcester Construction Digital Visibility Score

Digital Visibility Score: 24 / 100 · Rank 49 of 55

Digital Visibility Score24/100Rank 49 of 55Problems found1No XML sitemap foundFurthest behind-75Technical: 0 against a sector median of 75

Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	29	61	−32
Technical	0	75	−75
Local presence	81	76	+5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	—	37	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-32
Technical		-75
Local presence		+5
Visibility		0
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Worcester	not in top 100
construction companies Worcester	not in top 100
best builders Worcester	not in top 100
house extensions Worcester	not in top 100
loft conversions Worcester	not in top 100
new build developers Worcester	not in top 100
commercial construction Worcester	not in top 100
groundworks contractors Worcester	not in top 100
renovation builders Worcester	not in top 100
builders St John's	not in top 100
builders Barbourne	not in top 100
construction St John's	not in top 100

The gap to the leader

This firm against the sector median and the index leader, General Builds, on every pillar.

Speed & CWV		29
Technical		0
Local presence		81
Visibility		0
AI search presence		0

this firm sector median leader

Straight-Line Group Services trails General Builds by 202 points across 5 pillars, but 70% of that is Technical and Speed & CWV alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Worcester?
✗	Which construction company in Worcester would you recommend for an extension?
✗	Top rated building contractors in Worcester
✗	I need a builder in Worcester - who should I contact?
✗	Best construction firms in St John's, Worcester

Local presence

Google Business Profile.

Rating	3.9 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	81	7 reviews · rated 3.9 · 0 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Speed & CWV: 29/100, below the sector median of 61.
• Technical: 0/100, below the sector median of 75.

How this compares to the leader

General Builds leads the index with 66/100. The largest gaps are: Technical (0 vs 100); Speed & CWV (29 vs 70); Visibility (0 vs 32).

Top fixes (ranked by impact)

1. Add valid LocalBusiness/GeneralContractor schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Straight-Line Group Services in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
McMinn Developments	#47	35/100	2 places above you
Merseyside Fencing Ltd	#51	23/100	2 places below you
S & S Builders	#46	38/100	3 places above you
County Property Services (Worcs)	#52	19/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 15803855 · 2.2 years old · active · SIC 42110, 78109, 78200
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 38 · accessibility 91 · best practices 96 · SEO 92 — biggest losses: Browser errors were logged to the console; LCP request discovery; Avoid large layout shifts
Google profile detail	7 photos · claimed · has a description · hours listed · 2 of 7 reviews are one star
Backlinks	15 referring domains · 130 links · rank 217 · 38 broken
Site structure	Not crawled — fetch failed

Where to get this fixed

Straight-Line Group Services’s lowest-scoring pillars among those we publish remediation guidance for:

• Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveThe Roofing Company Worcester#48 · 28/100 Full indexAll 55 firms ↓ Ranked belowBritannia Site Solutions Limited#50 · 23/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.