Nick Joyce Architects LTD — Worcester Architect Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 6 of 25

Digital Visibility Score59/100Rank 6 of 25 · top 21%Problems found2No structured data on the homepageOne page from the first2Closest: architectural services Worcester at #11Furthest behind-7Content & trust: 30 against a sector median of 37

Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	61	+2
Technical	75	75	level
Local presence	81	78	+3
Visibility	62	17	+45
AI search presence	20	0	+20
Content & trust	30	37	−7

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+2
Technical		0
Local presence		+3
Visibility		+45
AI search presence		+20
Content & trust		-7

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 276 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 11 of 12 keywords, average position 9.9, in the local 3-pack for 8 keywords.

Keyword	Position
architects Worcester	#6
architect Worcester	#6
architectural services Worcester	#11
house extension architect Worcester	#9
planning application architect Worcester	#22
listed building architect Worcester	#1
residential architects Worcester	#4
commercial architects Worcester	#18
self build architect Worcester	#7
loft conversion architect Worcester	not in top 100
barn conversion architect Worcester	#24
conservation architect Worcester	#1

The gap to the leader

This firm against the sector median and the index leader, Taylor & Co Architects - Worcester, on every pillar.

Speed & CWV		63
Technical		75
Local presence		81
Visibility		62
AI search presence		20
Content & trust		30

this firm sector median leader

Nick Joyce Architects LTD trails Taylor & Co Architects - Worcester by 74 points across 5 pillars, but 61% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architectural services Worcester		#11
commercial architects Worcester		#18

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Worcester?
✗	Which architect in Worcester would you recommend for a house extension?
✗	Top rated architectural practices in Worcester
✗	I need an architect in Worcester - who should I contact?
✓	Conservation architects in Worcester	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 276 words
Visibility	62	ranks for 11 of 12 keywords · average position 9.9 · local 3-pack: 8
Local presence	81	4 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: Technical (75 vs 100); AI search presence (20 vs 40); Content & trust (30 vs 49).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Nick Joyce Architects LTD in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Randall Architectural limited	#4	61/100	2 places above you
Glazzard Architects Ltd	#8	57/100	2 places below you
Holmes Architects	#3	62/100	3 places above you
JPL Architectural Design Ltd.	#9	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09524906 · 11.4 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	61 referring domains · 102 links · rank 103 · 3 broken
Site structure	1 pages crawled · 16 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 13% of links use a generic anchor · 21 sitemap pages not reachable by following links
Sitemap	21 URLs listed · declared in robots.txt · newest entry 355 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Nick Joyce Architects LTD’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (30/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveVivid Architects#5 · 60/100 Full indexAll 25 firms ↓ Ranked belowDJD Architects#7 · 57/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.