Skip to content
PYC HUB

JPL Architectural Design Ltd. — Worcester Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 9 of 25

Digital Visibility Score55/100Rank 9 of 25 · top 33%Problems found1No structured data on the homepageOne page from the first1Closest: self build architect Worcester at #15

Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6161level
Technical7575level
Local presence8478+6
Visibility4217+25
AI search presence00level
Content & trust4237+5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV0
Technical0
Local presence+6
Visibility+25
AI search presence0
Content & trust+5

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 10 of 12 keywords, average position 27.9, in the local 3-pack for 0 keywords.
KeywordPosition
architects Worcester#24
architect Worcester#24
architectural services Worcester#2
house extension architect Worcesternot in top 100
planning application architect Worcester#3
listed building architect Worcester#60
residential architects Worcester#9
commercial architects Worcester#28
self build architect Worcester#15
loft conversion architect Worcesternot in top 100
barn conversion architect Worcester#52
conservation architect Worcester#62

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Taylor & Co Architects - Worcester, on every pillar.
Speed & CWV61
Technical75
Local presence84
Visibility42
AI search presence0
Content & trust42

this firm sector median leader

JPL Architectural Design Ltd. trails Taylor & Co Architects - Worcester by 99 points across 5 pillars, but 67% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
self build architect Worcester#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best architects in Worcester?
✗Which architect in Worcester would you recommend for a house extension?
✗Top rated architectural practices in Worcester
✗I need an architect in Worcester - who should I contact?
✗Conservation architects in Worcester

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.5 / 5
Reviews8
Locations1
Reviews in last 90 days5
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • drawings2
  • architectural plans2
  • patient2
  • planning2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust42about page: yes · team page: no · credentials: no · blog or news: no · homepage: 550 words · last changed: 230 days ago
Visibility42ranks for 10 of 12 keywords · average position 27.9 · local 3-pack: 0
Local presence848 reviews · rated 4.5 · 5 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: AI search presence (0 vs 40); Visibility (42 vs 68); Technical (75 vs 100).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest JPL Architectural Design Ltd. in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
DJD Architects#757/1002 places above you
Lavika Architects#1154/1002 places below you
Nick Joyce Architects LTD#659/1003 places above you
Lett & Sweetland#1254/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 61 · accessibility 89 · best practices 100 · SEO 75 — biggest losses: Reduce unused CSS; Touch targets do not have sufficient size or spacing.; Forced reflow
Google profile detail8 photos · claimed · has a description · hours listed · 1 of 8 reviews are one star
Backlinks14 referring domains · 135 links · rank 51
Site structure19 pages crawled · 37.9 internal links per page · reachable in: contact 1 click, about 1 click · 1% of links use a generic anchor
Sitemap16 URLs listed · not declared in robots.txt · newest entry 1237 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

JPL Architectural Design Ltd.’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.