Keystone Architecture and Design LTD — Worcester Architect Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 10 of 25

Digital Visibility Score55/100Rank 10 of 25 · top 37%Problems found1No structured data on the homepage One page from the first4Closest: residential architects Worcester at #12 Furthest behind-9Speed & CWV: 52 against a sector median of 61

Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	61	−9
Technical	75	75	level
Local presence	81	78	+3
Visibility	45	17	+28
AI search presence	0	0	level
Content & trust	67	37	+30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9
Technical		0
Local presence		+3
Visibility		+28
AI search presence		0
Content & trust		+30

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 23.4, in the local 3-pack for 2 keywords.

Keyword	Position
architects Worcester	#10
architect Worcester	#9
architectural services Worcester	not in top 100
house extension architect Worcester	#18
planning application architect Worcester	#38
listed building architect Worcester	#51
residential architects Worcester	#12
commercial architects Worcester	#3
self build architect Worcester	#13
loft conversion architect Worcester	not in top 100
barn conversion architect Worcester	#65
conservation architect Worcester	#15

The gap to the leader

This firm against the sector median and the index leader, Taylor & Co Architects - Worcester, on every pillar.

Speed & CWV		52
Technical		75
Local presence		81
Visibility		45
AI search presence		0
Content & trust		67

this firm sector median leader

Keystone Architecture and Design LTD trails Taylor & Co Architects - Worcester by 92 points across 4 pillars, but 71% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

residential architects Worcester		#12
self build architect Worcester		#13
conservation architect Worcester		#15
house extension architect Worcester		#18

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Worcester?
✗	Which architect in Worcester would you recommend for a house extension?
✗	Top rated architectural practices in Worcester
✗	I need an architect in Worcester - who should I contact?
✗	Conservation architects in Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	67	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 880 words · last changed: 0 days ago
Visibility	45	ranks for 10 of 12 keywords · average position 23.4 · local 3-pack: 2
Local presence	81	2 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: AI search presence (0 vs 40); Technical (75 vs 100); Visibility (45 vs 68).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Keystone Architecture and Design LTD in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Glazzard Architects Ltd	#8	57/100	2 places above you
Lett & Sweetland	#12	54/100	2 places below you
DJD Architects	#7	57/100	3 places above you
TR Architectural Services	#13	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 13653242 · 4.9 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 78 · best practices 56 · SEO 92 — biggest losses: Reduce unused JavaScript; Use efficient cache lifetimes; Does not use HTTPS
Google profile detail	24 photos · claimed · has a description · hours listed
Backlinks	43 referring domains · 83 links · rank 27 · 39 broken
Site structure	1 pages crawled · 15 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	11 URLs listed · not declared in robots.txt · newest entry 1253 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Keystone Architecture and Design LTD’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (45/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.