HERLIG ARCHITECTURE — Worcester Architect Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 16 of 25

Digital Visibility Score50/100Rank 16 of 25Problems found2Structured data present, but no LocalBusiness markupOne page from the first2Closest: self build architect Worcester at #16Furthest behind-19Speed & CWV: 42 against a sector median of 61

Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	42	61	−19
Technical	88	75	+13
Local presence	67	78	−11
Visibility	25	17	+8
AI search presence	20	0	+20
Content & trust	37	37	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-19
Technical		+13
Local presence		-11
Visibility		+8
AI search presence		+20
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.3 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 23.8, in the local 3-pack for 0 keywords.

Keyword	Position
architects Worcester	#25
architect Worcester	#25
architectural services Worcester	#27
house extension architect Worcester	not in top 100
planning application architect Worcester	not in top 100
listed building architect Worcester	not in top 100
residential architects Worcester	#30
commercial architects Worcester	#20
self build architect Worcester	#16
loft conversion architect Worcester	not in top 100
barn conversion architect Worcester	not in top 100
conservation architect Worcester	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Taylor & Co Architects - Worcester, on every pillar.

Speed & CWV		42
Technical		88
Local presence		67
Visibility		25
AI search presence		20
Content & trust		37

this firm sector median leader

HERLIG ARCHITECTURE trails Taylor & Co Architects - Worcester by 114 points across 6 pillars, but 55% of that is Visibility and AI search presence alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

self build architect Worcester		#16
commercial architects Worcester		#20

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Worcester?
✗	Which architect in Worcester would you recommend for a house extension?
✗	Top rated architectural practices in Worcester
✓	I need an architect in Worcester - who should I contact?	cited by domain
✗	Conservation architects in Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 971 words · last changed: 1204 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 23.8 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 42/100, below the sector median of 61.
• Local presence: 67/100, below the sector median of 78.

How this compares to the leader

Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: Visibility (25 vs 68); AI search presence (20 vs 40); Local presence (67 vs 85).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest HERLIG ARCHITECTURE in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Zebra Architects	#14	52/100	2 places above you
KKE Architects	#18	47/100	2 places below you
TR Architectural Services	#13	53/100	3 places above you
Framewrap UK	#19	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10715552 · 9.4 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Document does not have a main landmark.; Browser errors were logged to the console; Network dependency tree
Google profile detail	3 photos · claimed · has a description · hours listed
Backlinks	33 referring domains · 33 links · rank 0 · 37 broken
Site structure	12 pages crawled · 11.8 internal links per page · 19% of links use a generic anchor · 11 sitemap pages not reachable by following links
Sitemap	14 URLs listed · not declared in robots.txt · newest entry 455 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

HERLIG ARCHITECTURE’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveMaverick Visuals#15 · 51/100 Full indexAll 25 firms ↓ Ranked belowONE Creative environments (ONE)#17 · 48/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.