Zebra Architects — Worcester Architect Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 14 of 25

Digital Visibility Score52/100Rank 14 of 25Problems found1Very little published contentOne page from the first2Closest: architects Worcester at #11Furthest behind-37Content & trust: 0 against a sector median of 37

Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	54	61	−7
Technical	100	75	+25
Local presence	76	78	−2
Visibility	17	17	level
AI search presence	20	0	+20
Content & trust	0	37	−37

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		+25
Local presence		-2
Visibility		0
AI search presence		+20
Content & trust		-37

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 3 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 18.8, in the local 3-pack for 0 keywords.

Keyword	Position
architects Worcester	#11
architect Worcester	#17
architectural services Worcester	not in top 100
house extension architect Worcester	not in top 100
planning application architect Worcester	not in top 100
listed building architect Worcester	not in top 100
residential architects Worcester	#25
commercial architects Worcester	#22
self build architect Worcester	not in top 100
loft conversion architect Worcester	not in top 100
barn conversion architect Worcester	not in top 100
conservation architect Worcester	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Taylor & Co Architects - Worcester, on every pillar.

Speed & CWV		54
Technical		100
Local presence		76
Visibility		17
AI search presence		20
Content & trust		0

this firm sector median leader

Zebra Architects trails Taylor & Co Architects - Worcester by 129 points across 4 pillars, but 78% of that is Visibility and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architects Worcester		#11
architect Worcester		#17

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Worcester?
✗	Which architect in Worcester would you recommend for a house extension?
✗	Top rated architectural practices in Worcester
✓	I need an architect in Worcester - who should I contact?	cited by domain
✗	Conservation architects in Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 3 words
Visibility	17	ranks for 4 of 12 keywords · average position 18.8 · local 3-pack: 0
Local presence	76	1 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 0/100, below the sector median of 37.

How this compares to the leader

Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: Visibility (17 vs 68); Content & trust (0 vs 49); AI search presence (20 vs 40).

Top fixes (ranked by impact)

1. Add about/team pages, and refresh stale content.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Zebra Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Lett & Sweetland	#12	54/100	2 places above you
HERLIG ARCHITECTURE	#16	50/100	2 places below you
Lavika Architects	#11	54/100	3 places above you
ONE Creative environments (ONE)	#17	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 05249428 · 21.9 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	70 referring domains · 873 links · rank 171
Site structure	19 pages crawled · 37.8 internal links per page · reachable in: team 2 clicks · 0% of links use a generic anchor
Sitemap	223 URLs listed · declared in robots.txt · newest entry 14 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Zebra Architects’s lowest-scoring pillars among those we publish remediation guidance for:

• Content & trust (0/100) and Visibility (17/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

↑ Ranked aboveTR Architectural Services#13 · 53/100 Full indexAll 25 firms ↓ Ranked belowMaverick Visuals#15 · 51/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.