Gloucester Cloud Accountants — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 20 of 41

Digital Visibility Score53/100Rank 20 of 41 · top 47%Problems found2No XML sitemap foundFurthest behind-39Content & trust: 15 against a sector median of 54

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	92	65.5	+26.5
Technical	57	75	−18
Local presence	78	79	−1
Visibility	0	13	−13
AI search presence	40	0	+40
Content & trust	15	54	−39

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+26.5
Technical		-18
Local presence		-1
Visibility		-13
AI search presence		+40
Content & trust		-39

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	not in top 100
chartered accountants Gloucester	not in top 100
best accountants Gloucester	not in top 100
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		57
Local presence		78
Visibility		0
AI search presence		40
Content & trust		15

this firm sector median leader

Gloucester Cloud Accountants trails Griffiths Marshall by 186 points across 4 pillars, but 73% of that is Content & trust and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✓	Which accountant in Gloucester would you recommend for a small business?	cited by domain
✗	Top rated chartered accountants in Gloucester
✓	I need an accountant in Gloucester - who should I contact?	cited by domain
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	15	about page: no · team page: no · credentials: no · blog or news: no · homepage: 414 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	78	2 reviews · rated 5 · 0 new in 90 days
Technical	57	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: yes

Key findings

• Technical: 57/100, below the sector median of 75.
• Visibility: 0/100, below the sector median of 13.
• Content & trust: 15/100, below the sector median of 54.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: Content & trust (15 vs 100); Visibility (0 vs 50); Technical (57 vs 88).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Add about/team pages, and refresh stale content.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Gloucester Cloud Accountants in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Harper Sheldon	#18	56/100	2 places above you
The Alanbrookes Group	#22	53/100	2 places below you
Brothertons	#17	56/100	3 places above you
Accounting for the Ad-Venture	#23	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 96 · accessibility 94 · best practices 81 · SEO 100 — biggest losses: Document request latency; Background and foreground colors do not have a sufficient contrast ratio.; Document does not have a main landmark.
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	59 referring domains · 96 links · rank 21
Site structure	1 pages crawled · 0 internal links per page

Where to get this fixed

Gloucester Cloud Accountants’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) and Content & trust (15/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

↑ Ranked aboveAbaqus#19 · 55/100 Full indexAll 41 firms ↓ Ranked belowMBS Accountants#21 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.