Brothertons — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 17 of 41

Digital Visibility Score56/100Rank 17 of 41 · top 40%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-1Local presence: 78 against a sector median of 79

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	73	65.5	+7.5
Technical	88	75	+13
Local presence	78	79	−1
Visibility	17	13	+4
AI search presence	0	0	level
Content & trust	53	54	−1

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+7.5
Technical		+13
Local presence		-1
Visibility		+4
AI search presence		0
Content & trust		-1

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.5 years ago.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 40.3, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#29
chartered accountants Gloucester	#41
best accountants Gloucester	#50
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	#41
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		88
Local presence		78
Visibility		17
AI search presence		0
Content & trust		53

this firm sector median leader

Brothertons trails Griffiths Marshall by 140 points across 3 pillars, but 76% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,294 words · last changed: 3838 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 40.3 · local 3-pack: 0
Local presence	78	4 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (53 vs 100); Visibility (17 vs 50).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Brothertons in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PBT Accountancy Limited	#15	59/100	2 places above you
Abaqus	#19	55/100	2 places below you
LNH Management Solutions Limited	#14	59/100	3 places above you
Gloucester Cloud Accountants	#20	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 76 · accessibility 67 · best practices 100 · SEO 100 — biggest losses: Form elements do not have associated labels; Buttons do not have an accessible name; Links do not have a discernible name
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	70 referring domains · 128 links · rank 68 · 60 broken
Site structure	7 pages crawled · 23.9 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor

Where to get this fixed

Brothertons’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveClarke & Co.#16 · 57/100 Full indexAll 41 firms ↓ Ranked belowHarper Sheldon#18 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.