PBT Accountancy Limited — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 15 of 41

Digital Visibility Score59/100Rank 15 of 41 · top 35%Problems found1No structured data on the homepage One page from the first1Closest: self assessment help Gloucester at #20

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	69	65.5	+3.5
Technical	75	75	level
Local presence	93	79	+14
Visibility	25	13	+12
AI search presence	0	0	level
Content & trust	83	54	+29

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+3.5
Technical		0
Local presence		+14
Visibility		+12
AI search presence		0
Content & trust		+29

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 31.3, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#37
chartered accountants Gloucester	not in top 100
best accountants Gloucester	#35
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	#27
self assessment help Gloucester	#20
company accounts Gloucester	not in top 100
payroll services Gloucester	#43
accountants Quedgeley	not in top 100
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	#26

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		75
Local presence		93
Visibility		25
AI search presence		0
Content & trust		83

this firm sector median leader

PBT Accountancy Limited trails Griffiths Marshall by 115 points across 4 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

self assessment help Gloucester

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	25
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

helpful staff10
clear guidance3
kind staff3
team3
financial3
small business support2
efficiency2
availability2
employment2
couple2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 870 words · last changed: 23 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 31.3 · local 3-pack: 0
Local presence	93	25 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Visibility (25 vs 50); Content & trust (83 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest PBT Accountancy Limited in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
KJaccountants	#13	59/100	2 places above you
Brothertons	#17	56/100	2 places below you
Kingscott Dix	#12	61/100	3 places above you
Harper Sheldon	#18	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10428592 · 9.9 years old · active · SIC 69201, 69202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 89 · best practices 81 · SEO 100 — biggest losses: Render-blocking requests; Improve image delivery; Links do not have a discernible name
Google profile detail	12 photos · claimed · has a description · hours listed · 0 of 25 reviews are one star
Backlinks	94 referring domains · 196 links · rank 103
Site structure	1 pages crawled · 63 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 127 sitemap pages not reachable by following links
Sitemap	128 URLs listed

Where to get this fixed

PBT Accountancy Limited’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.