Kingscott Dix — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 12 of 41

Digital Visibility Score61/100Rank 12 of 41 · top 27%Problems found1No structured data on the homepage One page from the first2Closest: tax advisor Gloucester at #11 Furthest behind-5.5Speed & CWV: 60 against a sector median of 65.5

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	65.5	−5.5
Technical	75	75	level
Local presence	88	79	+9
Visibility	47	13	+34
AI search presence	20	0	+20
Content & trust	60	54	+6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5.5
Technical		0
Local presence		+9
Visibility		+34
AI search presence		+20
Content & trust		+6

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 11 of 12 keywords, average position 10.7, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#6
chartered accountants Gloucester	#5
best accountants Gloucester	#9
small business accountant Gloucester	#3
tax advisor Gloucester	#11
bookkeeping Gloucester	#22
self assessment help Gloucester	not in top 100
company accounts Gloucester	#9
payroll services Gloucester	#28
accountants Quedgeley	#3
accountants Hucclecote	#15
bookkeeping Quedgeley	#7

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		75
Local presence		88
Visibility		47
AI search presence		20
Content & trust		60

this firm sector median leader

Kingscott Dix trails Griffiths Marshall by 96 points across 4 pillars, but 83% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

tax advisor Gloucester		#11
accountants Hucclecote		#15

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✓	Best accountants in Quedgeley, Gloucester	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	9
Locations	2
Reviews in last 90 days	18
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,141 words
Visibility	47	ranks for 11 of 12 keywords · average position 10.7 · local 3-pack: 0
Local presence	88	9 reviews · rated 5 · 18 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (20 vs 60); Content & trust (60 vs 100); Technical (75 vs 88).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Kingscott Dix in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gloucestersphere Accountants Limited	#10	63/100	2 places above you
LNH Management Solutions Limited	#14	59/100	2 places below you
Original Accountancy Limited	#9	64/100	3 places above you
PBT Accountancy Limited	#15	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07118109 · 16.6 years old · active · SIC 69201
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 76 · best practices 70 · SEO 92 — biggest losses: Document request latency; Avoid multiple page redirects; Document does not have a main landmark.
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	126 referring domains · 238 links · rank 245
Site structure	1 pages crawled · 42 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor

Where to get this fixed

Kingscott Dix’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (47/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.