Original Accountancy Limited — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 9 of 41

Digital Visibility Score64/100Rank 9 of 41 · top 20%One page from the first3Closest: company accounts Gloucester at #13 Furthest behind-14.5Speed & CWV: 51 against a sector median of 65.5

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	51	65.5	−14.5
Technical	100	75	+25
Local presence	67	79	−12
Visibility	25	13	+12
AI search presence	80	0	+80
Content & trust	46	54	−8

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-14.5
Technical		+25
Local presence		-12
Visibility		+12
AI search presence		+80
Content & trust		-8

Where this firm ranks

Ranks for 6 of 12 keywords, average position 16.5, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	#14
chartered accountants Gloucester	#19
best accountants Gloucester	#25
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	#5
company accounts Gloucester	#13
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	#23
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		100
Local presence		67
Visibility		25
AI search presence		80
Content & trust		46

this firm sector median leader

Original Accountancy Limited trails Griffiths Marshall by 83 points across 3 pillars, but 95% of that is Content & trust and Visibility alone. It already matches or beats the leader on Technical, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

company accounts Gloucester		#13
accountants Gloucester		#14
chartered accountants Gloucester		#19

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best accountants in Gloucester?	cited by domain
✓	Which accountant in Gloucester would you recommend for a small business?	cited by domain
✓	Top rated chartered accountants in Gloucester	cited by domain
✓	I need an accountant in Gloucester - who should I contact?	cited by domain
✗	Best accountants in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	46	about page: no · team page: no · credentials: yes · blog or news: no · homepage: 812 words · last changed: 133 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 16.5 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 51/100, below the sector median of 65.5.
Local presence: 67/100, below the sector median of 79.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: Content & trust (46 vs 100); Visibility (25 vs 50).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Original Accountancy Limited in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Reed & Co Accountants	#7	65/100	2 places above you
Pi Accountancy	#11	62/100	2 places below you
Randall & Payne LLP	#6	65/100	3 places above you
Kingscott Dix	#12	61/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10229558 · 10.2 years old · active · SIC 69201
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 94 · best practices 92 · SEO 85 — biggest losses: Document request latency; Use efficient cache lifetimes; Avoid multiple page redirects
Google profile detail	3 photos · claimed · has a description · hours listed
Backlinks	25 referring domains · 27 links · rank 0
Site structure	1 pages crawled · 29 internal links per page · 0% of links use a generic anchor

Where to get this fixed

Original Accountancy Limited’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (25/100) and Content & trust (46/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.