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Pi Accountancy — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 11 of 41

Digital Visibility Score62/100Rank 11 of 41 · top 25%Problems found1Structured data present, but no LocalBusiness markupOne page from the first5Closest: small business accountant Glouces… at #12Furthest behind-2.5Speed & CWV: 63 against a sector median of 65.5

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6365.5−2.5
Technical8875+13
Local presence9479+15
Visibility3613+23
AI search presence00level
Content & trust8054+26
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-2.5
Technical+13
Local presence+15
Visibility+23
AI search presence0
Content & trust+26

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 7 of 12 keywords, average position 16.1, in the local 3-pack for 4 keywords.
KeywordPosition
accountants Gloucester#9
chartered accountants Gloucester#20
best accountants Gloucester#17
small business accountant Gloucester#12
tax advisor Gloucesternot in top 100
bookkeeping Gloucesternot in top 100
self assessment help Gloucesternot in top 100
company accounts Gloucester#16
payroll services Gloucesternot in top 100
accountants Quedgeley#17
accountants Hucclecote#22
bookkeeping Quedgeleynot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.
Technical88
Local presence94
Visibility36
AI search presence0
Content & trust80

this firm sector median leader

Pi Accountancy trails Griffiths Marshall by 94 points across 3 pillars, but 85% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
small business accountant Gloucester#12
company accounts Gloucester#16
best accountants Gloucester#17
accountants Quedgeley#17
chartered accountants Gloucester#20

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best accountants in Gloucester?
✗Which accountant in Gloucester would you recommend for a small business?
✗Top rated chartered accountants in Gloucester
✗I need an accountant in Gloucester - who should I contact?
✗Best accountants in Quedgeley, Gloucester

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews34
Locations1
Reviews in last 90 days0
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • friendly staff12
  • professional company7
  • clear explanations5
  • accountancy5
  • tax return4
  • small business4
  • free consultation2
  • business advice2
  • guidance2
  • business growth2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust80about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 1,239 words
Visibility36ranks for 7 of 12 keywords · average position 16.1 · local 3-pack: 4
Local presence9434 reviews · rated 5 · 0 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (80 vs 100); Visibility (36 vs 50).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Pi Accountancy in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Original Accountancy Limited#964/1002 places above you
KJaccountants#1359/1002 places below you
Hucclecote Accountancy & Taxation Services#864/1003 places above you
LNH Management Solutions Limited#1459/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 65 · accessibility 78 · best practices 78 · SEO 100 — biggest losses: Reduce unused JavaScript; Avoid multiple page redirects; Document request latency
Google profile detail12 photos · claimed · has a description · hours listed · 0 of 34 reviews are one star
Backlinks519 referring domains · 722 links · rank 163 · 1 broken
Site structure1 pages crawled · 100 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor

Where to get this fixed

Section titled “Where to get this fixed”

Pi Accountancy’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.